Sales Development Representative (SDR)

I serve as the only seller for a B2B custom software development company, owning the full sales cycle from prospecting through closing and expansion. I generated the pipeline behind R$1.5M in closed revenue across 30 contracts and averaged 167% of monthly quota.

I prospect founders and C-level decision-makers in Brazil, the United States, and Canada through cold email, LinkedIn, and cold calls. I defined the ICP, built outbound cadences and messaging, qualified prospects using SPIN-based discovery, and maintained Salesforce and HubSpot data.

I created outbound prospecting, a weekly technology presentation series, and a referral network as lead-generation channels. I use Claude and n8n daily for account research, outreach personalization, and sales-script optimization.

I sold online courses, subscriptions, and coaching products for a B2C facilities management education business. I managed approximately 2,000 inbound leads per launch through email, social media, and direct follow-up.

I converted leads at approximately 2.5%, resulting in around 50 new customers per launch, and closed approximately 20 new subscriptions monthly between launches. As the sole salesperson, I acquired more than 200 paying customers.

I also created email sequences, call scripts, objection-handling guides, and FAQ templates to improve response speed and sales consistency.

I negotiated and managed service contracts for construction, renovations, building maintenance, cleaning, and supplies.

I partnered with the CFO and Finance and HR Directors on budgets, vendor performance, and KPI tracking.

I negotiated vendor contracts related to renovations, building maintenance, cleaning, and supplies for a fashion e-commerce company.

I tracked operating costs against budget and supported facilities-related vendor management activities.

I negotiated and managed service contracts for construction, building maintenance, cleaning, and supplies within a facilities management outsourcing environment.

I reported budget and KPI information to Finance leadership and supported vendor performance management.