Media Buyer & Performance Marketing Specialist

I spearhead end-to-end Meta advertising campaigns, including budget management, target-audience segmentation, and daily optimization to generate high-intent conversions and lower acquisition costs.

I analyze campaign data through spreadsheets, tracking ROAS, CPA, CTR, CPM, and other core KPIs while producing actionable performance reports. I also use AI-supported research workflows to evaluate market trends, competitor ad angles, and scaling opportunities for client accounts.

I manage cross-platform digital growth operations and campaign execution with a focus on maximizing return on ad spend.

I executed performance-focused Meta Ads funnels for e-commerce and DTC brands, scaling advertising spend efficiently while maintaining strict profit margins and low CPAs.

I monitored live advertising metrics, performed detailed account checks, scaled successful ad sets, and paused underperforming creatives. I also used advanced spreadsheet models to forecast budgets, track inventory and ad-performance relationships, and optimize campaign structures.

I managed digital operations, financial reconciliations, and data-reporting workflows, developing a strong foundation in spreadsheet analysis and numerical accuracy.

I supported the tracking of operational metrics and streamlined digital performance logs to improve reporting consistency and operational visibility.

Bachelor of Science in Information Technology (BSIT), graduated.

Data Analytics Certification.