Digital Marketing & Ad Operations Leader

I manage and optimize a live portfolio of more than 50 brand PMP deals across over 35 agency holding companies, including Publicis, GroupM, OMD, WPP, Starcom, and Assembly. I work across Xandr and PubMatic SSPs to support targeting, deal health, monetization, and campaign performance.

I deliver daily and monthly performance reporting for more than $1M in managed programmatic spend and over $200K in profit. I also maintain a targeted outreach pipeline of more than 200 political and advocacy accounts and provide executive support through contact sourcing, partnership coordination, sales support, and daily operational management.

I managed end-to-end programmatic display campaigns on Basis DSP for multi-location retail clients, including a statewide Florida retail chain. My responsibilities included campaign setup, audience segmentation, targeting, optimization, and client reporting.

I developed a segmentation and retargeting strategy that achieved 47x ROAS, generating more than $1M in attributed revenue from approximately $23K in ad spend over 28 days. I conducted ongoing A/B testing of creative and targeting to improve CTR and CPA performance.

I worked directly with the CEO to support the go-to-market launch of Chatlogy, a conversational AI chatbot and virtual assistant platform. I created investor decks, product decks, and go-to-market strategy materials.

I authored and pitched a three-phase enterprise chatbot proposal for NRBC Bank, covering a Messenger bot, API and core-banking integrations, and a web bot application. I also managed enterprise client communications and proposal development for institutional prospects.

I supported the launch of Adfinix ad-tech operations in Bangladesh, an ad network reaching approximately 300M monthly ad impressions across more than 50 premium local publishers. I helped build relationships with agencies, brands, and publishers.

I developed go-to-market and sales collateral for interest-based, geographic, telco, IP, device, and demographic targeting products. I also created proposals and pricing structures and coordinated campaigns between clients and technical teams.

I worked with the COO on strategic planning and operational execution, coordinating activities between US and Bangladesh teams. My work included responsibilities as Assistant Manager, Business Development and Assistant Project Coordinator.

I developed proposals, supported the client acquisition process, and created SOPs that were adopted across departments. I also prepared executive presentation materials and tracked project deadlines and KPIs across multiple teams.

I built foundational experience in customer relations, sales, account management, negotiation, and customer support across four organizations. I managed client accounts, addressed customer requirements, and supported sales activities.

I handled escalations, closed sales opportunities, maintained client relationships, and trained new team members. These roles developed my operational discipline and communication skills for later business development and ad-tech positions.