Diversified Botanics

Diversified Botanics is a botanical wellness company whose portfolio includes category-leading brands such as MIT45, along with emerging products like Uprising and Kava+. The company describes itself as operating at the intersection of wellness, manufacturing discipline, and operational rigor, building botanical products that hold up under scrutiny rather than prioritizing speed alone.

Its flagship brand, MIT45, anchors a portfolio that the company says spans multiple distinct market positions and value propositions. Leadership describes MIT45 as the company’s flagship brand, with Uprising and Kava+ characterized as emerging products within the broader lineup. Products are manufactured under rigorous GMP and NSF-certified standards, according to company materials.

Diversified Botanics was founded in 2012 by Shawn Brady and Dalton Locke, who continue to serve as Board Members. The company’s leadership team includes Chief Executive Officer Ryan Niddel, Chief Strategy Officer Nikita Mangeris, Chief Human Resources Officer Latonya Howell, Vice President of Operations Brian Anderson, Senior R&D Manager Stephen Ryan, and Chief Revenue Officer Tommaso Mastrocola.

Commercially, the business is described in its own hiring materials as an existing $30M business that runs largely through the kratom-specialty distributor channel and smoke-shop chains. Open roles reference a path toward national multi-channel CPG expansion through chain headquarters authorizations and national-tier distributor relationships across convenience, drug, mass, and natural channels. Field sales roles focus on convenience-store placement, distributor accountability, and sell-through in assigned territories.

On the operations side, Vice President of Operations Brian Anderson leads quality assurance, regulatory compliance, and production management, overseeing a multi-stage quality control process for ingredients and finished products. Senior R&D Manager Stephen Ryan leads new product development and process innovation across delivery formats including topicals, consumables, tinctures, and beverages.

The company describes its working culture as a high-accountability, execution-driven environment built for people who value ownership, operational discipline, and measurable impact. Hiring materials state that teams move quickly, maintain high standards, and operate with urgency, transparency, and respect for the work. AI literacy is presented as a core professional capability, with team members expected to apply AI tools to improve execution and decision-making.

Diversified Botanics states that it invests in employees through benefits including company-paid health premiums for employees and families, fitness reimbursement, tuition reimbursement, professional development reimbursement, product allowances and discounts, a 401(k) match, and a discretionary quarterly bonus program. The company identifies itself as an equal opportunity employer.

According to leadership materials, the executive team frames its mission as redefining botanical wellness through innovation and uncompromising quality, with each brand under the umbrella maintaining its own distinct market position and value proposition.