Urban Golf Performance

Urban Golf Performance (UGP) is a golf performance company that brings coaching, fitness training, recovery, custom club fitting, and club building together in an integrated service model. Its official website describes an approach that evaluates a golfer’s swing, body, and equipment, then aligns coaching, fitness, recovery, and equipment around an individual plan. The company presents its services as suitable for golfers at different levels, from people working to improve recreationally to competitive and professional players.

UGP’s services include golf instruction and performance coaching, golf-specific fitness, recovery services, custom club fitting, and expert club building. The company describes its process in three stages: assessment, planning, and performance. Assessments include discussion and analysis of how a player performs; the resulting plan coordinates relevant services, and progress is tracked across sessions. UGP also offers golf apparel and accessories through its online store, alongside its performance services.

The company’s stated history begins in 2013, when founder Mac Todd started UGP in a 300-square-foot bay inside a small fitness facility. The company’s account explains that Todd’s experience as a competitive junior golfer, professional player, and coach informed his view that golfers needed a more connected approach than piecing together lessons, workouts, and club fitting at separate locations. UGP grew from that concept into a multi-location operation serving golfers of varying abilities.

UGP identifies its customer base as including beginners, competitive club players, elite amateurs, college golf teams, and professional golfers. Its website highlights players competing on the PGA and LPGA tours, while the company’s professional profile also describes working with NCAA championship golf teams. These examples indicate that UGP serves both individual golfers and higher-performance athletes; the company’s public materials do not describe a separate institutional or team-services structure in detail.

The organization’s stated mission is “to inspire and nurture the spirit of golf, one person at a time,” and its vision is to build a global community of golfers and make the world a better place. Its operating philosophy emphasizes coordinating the different elements of golf development rather than treating instruction, physical training, recovery, and equipment as unrelated services. The website says that plans are shaped around the player and that progress is tracked through the UGP system.

UGP also describes an internal coach-development program called Q-School. According to the company, Q-School teaches its philosophy, service standards, and working practices to coaches, trainers, and specialists, with the aim of providing consistent care across locations and supporting continued professional development. Its careers page invites golf coaches, recovery specialists, and fitness trainers to join the team. Public information documents this training approach, but does not provide a broader account of employee policies or workplace culture.

Urban Golf Performance lists locations in Southern California and Austin, Texas, including Costa Mesa, El Segundo, Los Angeles-area sites, and Austin. Its corporate profile identifies Costa Mesa, California, as headquarters. The official website and company profile describe a business focused on golf performance, and its official story page names Mac Todd as founder and CEO. The company’s stated emphasis remains an integrated system intended to help golfers improve their game and health.