Lightspeed Commerce
Powering Upstore Experiences for Retailers and Restaurateurs Worldwide
- Headquarters
- Syracuse, New York, United States
- Date founded
- 2014
- Industry
- Computer Software
- Phone number
- 844-384-6735
About Us
Impel is a leading automotive software company founded in 2014, headquartered in Syracuse, New York. It specializes in AI-powered customer lifecycle management solutions tailored for the automotive retail industry. Originally launched as SpinCar, the company evolved from pioneering interactive 360-degree virtual vehicle walkarounds to delivering a comprehensive suite of digital merchandising products, including test drive videos and feature showcases that allow shoppers to explore vehicles virtually before visiting dealerships.
Over time, Impel has heavily integrated Artificial Intelligence into its offerings, creating an industry-leading AI Operating System that unifies dealer tech stacks, workflows, and processes. This platform helps automotive retailers deliver highly personalized, seamless omnichannel experiences that enhance customer lifetime value and loyalty, driving sales, revenue, retention, and profitability. Impel’s technology powers marketing, merchandising, sales, and service operations with proprietary customer data and generative conversational AI designed specifically for automotive retail.
The company has expanded its capabilities and market reach through strategic acquisitions, including Outsell, Pulsar AI, and CarLabs.ai, enhancing its AI-driven communication and digital marketing platforms. Impel’s platform supports thousands of automotive OEMs, dealers, and marketplaces across more than 50 countries, with integrations spanning over 100 global partners. Its solutions include a conversational AI platform for automated lead management and AI-powered customer engagement tools aimed at increasing showroom appointments and vehicle sales.
With a focus on data-rich, AI-driven consumer insights and advanced digital engagement, Impel is recognized as a leader in automotive customer experience technology, competing with major players like CDK Global and Podium. Its mission is to transform automotive retailing by delivering concierge-level experiences at every touchpoint of the customer journey, supporting dealerships to operate more efficiently and effectively in a digital-first world.
Report this companyCurrent Jobs
The Senior Manager, Digital Marketing, will be responsible for executing and optimizing digital marketing efforts to drive lead generation, customer acquisition, customer expansion, and brand awareness across multiple channels. This position also owns marketing operations, including end-to-end project and campaign management—ensuring cross-functional visibility, streamlined execution, and on-time delivery of key marketing initiatives. The Sr. Manager…
USA
The Software Architect will work as part of the Enterprise Architecture team to define and deliver high-quality software solutions that meet strategic business goals. This position will lead the architectural design and implementation of high-quality, performant, and maintainable software solutions that meet commercial business requirements and conforms to high technical standards. This position will work…
USAWe are seeking a highly motivated and detail-oriented Launch Success Specialist to join our Dealer Performance team. This role is crucial for ensuring the continued quality and performance of Impel AI solutions during initial deployment. The ideal candidate will possess a strong understanding of effective configurations and varied business practices within the automotive industry. The…
USA
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FAQ
Where is Impel headquarters?
Impel headquarters is located at Syracuse, New York, United States.
When was Impel founded?
Impel was founded in 2014.
What is Impel's core business?
Impel is a company in the Computer Software industry.
What is Impel's phone number?
You can contact Impel by phone at 844-384-6735.
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