Impel is a leading automotive software company founded in 2014, headquartered in Syracuse, New York. It specializes in AI-powered customer lifecycle management solutions tailored for the automotive retail industry. Originally launched as SpinCar, the company evolved from pioneering interactive 360-degree virtual vehicle walkarounds to delivering a comprehensive suite of digital merchandising products, including test drive videos and feature showcases that allow shoppers to explore vehicles virtually before visiting dealerships.

Over time, Impel has heavily integrated Artificial Intelligence into its offerings, creating an industry-leading AI Operating System that unifies dealer tech stacks, workflows, and processes. This platform helps automotive retailers deliver highly personalized, seamless omnichannel experiences that enhance customer lifetime value and loyalty, driving sales, revenue, retention, and profitability. Impel’s technology powers marketing, merchandising, sales, and service operations with proprietary customer data and generative conversational AI designed specifically for automotive retail.

The company has expanded its capabilities and market reach through strategic acquisitions, including Outsell, Pulsar AI, and CarLabs.ai, enhancing its AI-driven communication and digital marketing platforms. Impel’s platform supports thousands of automotive OEMs, dealers, and marketplaces across more than 50 countries, with integrations spanning over 100 global partners. Its solutions include a conversational AI platform for automated lead management and AI-powered customer engagement tools aimed at increasing showroom appointments and vehicle sales.

With a focus on data-rich, AI-driven consumer insights and advanced digital engagement, Impel is recognized as a leader in automotive customer experience technology, competing with major players like CDK Global and Podium. Its mission is to transform automotive retailing by delivering concierge-level experiences at every touchpoint of the customer journey, supporting dealerships to operate more efficiently and effectively in a digital-first world.