Headquarters
Syracuse, New York, United States
Date founded
2014
Phone number
844-384-6735

About Us

Impel is a leading automotive software company founded in 2014, headquartered in Syracuse, New York. It specializes in AI-powered customer lifecycle management solutions tailored for the automotive retail industry. Originally launched as SpinCar, the company evolved from pioneering interactive 360-degree virtual vehicle walkarounds to delivering a comprehensive suite of digital merchandising products, including test drive videos and feature showcases that allow shoppers to explore vehicles virtually before visiting dealerships.

Over time, Impel has heavily integrated Artificial Intelligence into its offerings, creating an industry-leading AI Operating System that unifies dealer tech stacks, workflows, and processes. This platform helps automotive retailers deliver highly personalized, seamless omnichannel experiences that enhance customer lifetime value and loyalty, driving sales, revenue, retention, and profitability. Impel’s technology powers marketing, merchandising, sales, and service operations with proprietary customer data and generative conversational AI designed specifically for automotive retail.

The company has expanded its capabilities and market reach through strategic acquisitions, including Outsell, Pulsar AI, and CarLabs.ai, enhancing its AI-driven communication and digital marketing platforms. Impel’s platform supports thousands of automotive OEMs, dealers, and marketplaces across more than 50 countries, with integrations spanning over 100 global partners. Its solutions include a conversational AI platform for automated lead management and AI-powered customer engagement tools aimed at increasing showroom appointments and vehicle sales.

With a focus on data-rich, AI-driven consumer insights and advanced digital engagement, Impel is recognized as a leader in automotive customer experience technology, competing with major players like CDK Global and Podium. Its mission is to transform automotive retailing by delivering concierge-level experiences at every touchpoint of the customer journey, supporting dealerships to operate more efficiently and effectively in a digital-first world.

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Current Jobs

    • Impel
    • Full Time
      new

    The Inside Performance Manager serves as the primary point of contact for smaller, non-assigned accounts, supporting customer engagement and retention through responsive service and insights. In this role, you will address inquiries and provide AI-driven solutions for smaller accounts that don’t have a dedicated Performance Manager, helping clients understand and utilize Impel’s AI technologies. This…

    • Impel
    • Full Time

    The Regional Performance Manager (RPM) is an account management position responsible for providing ongoing support to a defined group of Major Accounts throughout Florida. Primary responsibilities of the RPM are to ensure customer satisfaction, ensure customer understanding of the Impel value proposition, drive revenue growth within their current book of business, and ensure revenue retention…

    • Impel
    • Full Time

    The Senior Manager, Customer Success will leader the Inside Performance Team and oversee the day-to-day operations of a team focused on driving customer satisfaction, adoption, and retention for clients. This role will lead the team in ensuring that each client interaction is valuable and impactful. The Senior Manager will oversee the Inside Performance team, guiding…

    • Impel
    • Full Time

    The Manager, Regional Performance is the leader of the Regional Performance Managers (RPM) for Major Accounts. This position plays a critical role in training, maturing, and growing the Regional Performance Manager (RPM) Team at Impel. This position is accountable for dealer relationship onboarding, training, technical support, retention, and growth. Responsibilities include hiring, management, training, and…

    • Impel
    • Full Time

    As a Performance Manager, you will serve as the primary contact for existing customers, focusing on the application of AI technologies within the automotive industry. Your role will involve managing client relationships, retention strategies, and growth initiatives across your portfolio, while showcasing expertise in conversational AI and AI marketing automation to drive industry-specific efficiency solutions.You…

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FAQ

Where is Impel headquarters?

Impel headquarters is located at Syracuse, New York, United States.

When was Impel founded?

Impel was founded in 2014.

What is Impel's core business?

Impel is a company in the Computer Software industry.

What is Impel's phone number?

You can contact Impel by phone at 844-384-6735.
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