Motive, formerly known as KeepTruckin, is a technology company founded in 2013 by Shoaib Makani, Ryan Johns, and Obaid Khan with the mission to improve the safety and efficiency of trucking businesses. The company initially launched an electronic logbook app to help drivers record their Hours of Service (HOS), addressing regulatory compliance and driver safety.

Over time, Motive expanded its platform to offer broader fleet management solutions including vehicle and equipment tracking, driver safety features, compliance tools, maintenance management, and spend management. Their technology leverages GPS tracking and dashcam integrations to provide real-time insights and monitoring capabilities for fleet operators.

In 2022, the company rebranded from KeepTruckin to Motive to reflect its expanded vision and product offerings. Motive claims to serve more than 120,000 businesses, emphasizing its significant presence in the trucking industry.

The company is headquartered in San Francisco, California, with multiple offices across the United States and internationally, including Nashville, Buffalo, Vancouver, Taipei, Islamabad, Lahore, Bengaluru, and Mexico City. Its corporate headquarters phone number is 714-888-2525, located in Fountain Valley, California.

Motive has a strong history of funding success, raising multiple venture capital rounds from 2013 through 2022, culminating in a valuation of approximately $2.85 billion. Its mission centers on improving fleet safety and operational efficiency through innovative software solutions designed for the transportation and logistics industries.