Paddle is a London-based company founded in 2012 that serves as a Merchant of Record platform for digital product companies globally. The company provides a comprehensive payment infrastructure that simplifies complex operational challenges such as payments processing, sales tax compliance, refunds, fraud prevention, and regulatory compliance. This enables software-as-a-service (SaaS), artificial intelligence (AI), and app businesses to scale more effectively and enter new markets with reduced friction.

Paddle supports over 6,000 digital product companies worldwide and has experienced rapid growth driven by the increasing demand for AI products and Apple’s expanded support for web payments. In 2025, Paddle was projected to grow by 40% year-over-year, reflecting its expanding market presence and innovation momentum.

The company recently raised $25 million in funding from CIBC Innovation Banking to accelerate its global expansion, product development, and enterprise customer support. This follows several previous investments totaling $293 million from firms including FTV Capital and KKR. Paddle also expanded its executive leadership team and opened a new office in Austin, Texas, alongside existing offices in London, Lisbon, Toronto, and New York City.

Paddle’s platform streamlines monetization and subscription management, with integrations and partnerships such as those with Vercel and RevenueCat, aimed at helping developers and digital businesses manage their revenue streams efficiently across multiple platforms. Its services have gained increased relevance due to recent policy changes by Apple, which have encouraged web-based monetization strategies for app developers.

The company is led by CEO Jimmy Fitzgerald, who emphasizes a customer-centric approach, where Paddle’s growth is tightly linked to the success of the businesses it serves. With over 300 employees worldwide, Paddle is a significant player in the digital payments and SaaS ecosystem, focusing on easing the operational burdens associated with global e-commerce for software innovators.