We’re hosting monthly conversations on the future of Web3 with the space’s brightest minds - like @betty_nft and our Web3 Partnerships Lead @NFTeazy. #Web3Thursdays Join us 3/22 for a fireside chat (& yoga class) with @AngelicVendette, CMO at @aloyoga: https://www.razorfish.com/articles/perspectives/web3-wellness-wednesday-with-angelic-vendette/

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On Wednesdays, we're in @voguebusiness.

Well, our Head of Retail Experience Jess Hendrix is. Read out how connecting AI more effectively to shoppers’ emotions could radically change the retail landscape.

https://www.voguebusiness.com/companies/can-ai-make-secondhand-luxury-shopping-easier

As culture fragments and the internet becomes more individualized, brands and marketers have adapted to serve niche communities. Razorfish’s EVP of Consumer and Content Experience Cristina Lawrence (@fififofum) discussed this shift in @digiday. 🧵1/6
https://digiday.com/marketing/marketers-adapt-to-serve-niche-communities-as-culture-fragments-strays-from-universal-water-cooler-moments/

Missing an opportunity to come out with a “SnapGPT” product, Snap has unveiled “My AI.”

My AI will be available as soon as this week (to its Snapchat+ subscribers), where the company is hoping it will serve as a resource, prankster, and confidant.😉https://newsroom.snap.com/say-hi-to-my-ai

The most successful data-driven ecosystems feature marketing and IT working hand-in-hand across an organization.

Our EVP of Data Science and Analytics Sisi Zhang shares the three ways that organizations can strike the ideal marketing and IT balance.

https://venturebeat.com/enterprise-analytics/3-ways-businesses-can-strike-the-ideal-marketing-and-it-balance

We thrilled to have received eight workplace awards from @Comparably throughout 2022.

It's an honor to receive these recognitions, and we’re grateful to our people for making Razorfish such a special place. 💜

https://www.razorfish.com/articles/news/comparably-recognizes-razorfish-with-eight-total-workplace-awards-for-2022

As a cookieless future looms ever closer, how will brands continue reaching critical audiences and driving performance? In a word: preparation.

Our media experts share three essential steps you can take now to future-proof your marketing strategies.

https://www.razorfish.com/articles/perspectives/preparing-for-a-cookieless-world-three-steps-were-taking-today

Extended reality offers an opportunity for innovative integration into sports broadcasts like this Sunday’s Super Bowl.

Should brands use the #SuperBowl to experiment with #XR placements? Our Chief Creative Officer Anthony Yell discusses with @LBBOnline.

https://www.lbbonline.com/news/the-ever-extending-super-bowl-reality

For the first time ever, AI is being integrated into search engines for anyone to use.

This new search landscape means big implications for brands and marketers alike. So, what does this mean for your brand? Check out our SEO team’s insights below.

https://www.razorfish.com/articles/perspectives/the-new-era-of-ai-powered-search

The integration of cutting-edge AI technologies into the user-facing aspects of search engines has the potential to rapidly transform the search landscape.

Our EVP of Media Rob Silver tells @Adweek how these changes could impact the search experience.

https://www.adweek.com/brand-marketing/marketers-brace-for-an-ai-arms-race-in-search

Congrats to Malavika Rao, our GVP of Brand Strategy, who will be a juror at @TheOneClub's 2023 #OSawards for the IP & Product Design category! 👏

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While data analytics helps inform decision making, clean and consistent data is essential for accuracy.

Our EVP of Data Science and Analytics Sisi Zhang shares with @InformationWeek why the quality of the data is so important when drawing conclusions.

https://www.informationweek.com/big-data/why-data-analytics-can-t-tell-you-everything