Ruby Labs is a tech company founded in 2018 in London, by two friends with deep expertise in business, technology, and marketing. The company focuses on creating innovative consumer products that span the health, education, and entertainment sectors. Their mission is to develop easily accessible platforms that offer engaging and valuable experiences designed to improve lives and make a positive societal impact.

Ruby Labs has a portfolio of multiple products, including health coaching apps and entertainment platforms, used by millions globally each year. Their self-funded business model grants them independence to innovate freely, take calculated risks, and pivot quickly without external pressures or a board of directors. This lean and agile approach has allowed them to develop category-leading products efficiently.

The company is dedicated to solving complex technological and business challenges in rapidly growing markets by leveraging advanced analytics and structured methodologies. Ruby Labs has brought several successful products such as Able and Hint to the global market and aims to continue expanding its product suite.

They also focus heavily on automating customer support interactions using AI chatbots, which significantly improves efficiency and user experience while generating additional revenue through retention offers.