Spotlight Media

Spotlight Media is a full-service TikTok Shop partner agency that works with consumer brands to build and operate TikTok Shop as a sales channel. The company describes itself as an extension of its clients’ teams, with a strategy shaped around each brand’s products. Its services span shop operations, creator and affiliate programs, content, advertising and live shopping, organized as an integrated growth program rather than a single marketing workstream.

For brands seeking end-to-end support, Spotlight manages TikTok Shop day to day, including product listings, pricing, promotions, inventory, compliance and profit-and-loss oversight. The agency says it develops a 30-60-90-day roadmap and holds weekly strategy calls with clients. It also offers creator-retainer support for brands that want focused assistance with paid creator partnerships. Those programs include creator selection, briefing and management, with clients reviewing draft videos before publication.

Creator and affiliate work is a central part of the company’s approach. Spotlight identifies commission-based creators, sends product samples and supports ongoing participation through webinars, events and individual creator support. It also produces branded videos for clients’ own TikTok accounts and manages paid media, including placing spend behind creator content that is already performing. The company reports that it tests creative and audiences and shares effective approaches with creators, connecting content development with advertising.

Live shopping is another component of the agency’s service mix. Spotlight provides hosts and manages livestreams, with performance reporting that includes audience, conversion and gross merchandise value. The company also adapts creator content for paid campaigns on Meta platforms, licensing selected videos for use in clients’ own advertising accounts. In addition, Spotlight says it works with TikTok’s category and partnership teams to help client brands access platform support, tools, pilots and shopping events.

The company was founded in Los Angeles in early 2023 by Sam Habibi and Jaeho Lee. Before focusing on TikTok Shop, the founders worked with brands on creator programs, user-generated content and performance-based influencer marketing. Spotlight’s account of its origins connects its shift to commerce with the launch of TikTok Shop in the United States in 2023, which enabled brands and agencies to link creator videos more directly to in-app purchases. Spotlight became one of TikTok Shop’s early partner agencies in October 2023.

Spotlight is privately described on its site as fully bootstrapped, with its current headquarters in New York City and a continuing base in Los Angeles. The company says its team has grown to more than 30 people, and that the founders remain closely involved with the brands it serves. Its site names brands it has worked with, including ONE/SIZE, EADEM, POV Beauty, Tower 28, Evereden, Krave Beauty, Jones Road, SOSHE, Malin+Goetz and Wella. These examples indicate a focus on consumer and beauty brands, though its services are presented for brands more broadly.

The agency’s stated operating principles emphasize tailoring plans to each brand, testing ideas before increasing investment, and bringing creators together around launches and other shared moments. It describes a close working rhythm that includes a dedicated team, weekly reviews of performance and direct communication through shared channels. In September 2026, TikTok Shop recognized Spotlight as its Rising Star Partner Agency in Beauty, according to the company’s website.