Tatari

Tatari is an advertising technology company focused on modernizing television advertising for brands, agencies, and publishers. Its platform supports the planning, buying, and measurement of campaigns across linear television, streaming TV, and online video. The company describes its aim as connecting supply and demand partners through technology that provides greater automation, control, and transparency.

The company’s origins came from the founders’ experience as modern advertisers navigating an industry they considered outdated. Tatari says it initially brought technology and data science together so advertisers could buy and measure linear and streaming campaigns in one self-service platform. It later developed technology to help publishers transact more efficiently with advertisers and share data relevant to business outcomes. LinkedIn lists Tatari as founded in 2016.

For brands, Tatari offers campaign tools and, where needed, strategy and services to support both performance and brand-building objectives. Customers can use the platform to plan and launch TV advertising, access media inventory, and evaluate campaign results. The company says its service is designed for advertisers with different levels of TV experience and a range of budgets.

Agencies can license Tatari’s self-service platform to plan, buy, and measure campaigns for their clients. The company presents its offering as a way to combine linear and streaming TV activity and complement agencies’ existing digital media capabilities. Its media execution options include publisher-direct and programmatic buying, while its technology is intended to give advertisers more flexibility and visibility into campaigns.

Measurement is a central part of Tatari’s offering. The company describes using proprietary measurement methods and closed-loop attribution to connect ad exposure with outcomes such as website visits, app installs, and purchases. Its tools provide campaign reporting and are intended to help customers assess performance and incremental impact, rather than relying solely on audience or impression totals.

Tatari also serves publishers, providing technology to facilitate transactions with advertisers and data sharing. Its stated role is to help modernize television advertising as TV and digital channels converge. The company is headquartered in San Francisco and lists offices in Los Angeles, Orange County, and New York.

Tatari’s team includes executives with experience at technology companies and startups, and its company materials describe an emphasis on engineering and data science. The company says it aims to help teams operate more efficiently and give clients a competitive edge. This profile reflects the company’s public descriptions of its business and working approach.