Founded in 2010, Toptal is an online marketplace headquartered in San Francisco that connects businesses with highly vetted freelance professionals in software development, design, finance, and project management. It was created to address the difficulty in finding top-quality freelance engineers and other experts through existing platforms. The company’s rigorous screening process ensures that only the top 3% of talent are accepted into its network, providing clients with elite freelancers globally.

Operating as a fully remote company, Toptal successfully serves more than 25,000 clients across over 140 countries. Its business model revolves around flexibility, allowing clients to hire freelancers part-time, full-time, or on an hourly basis, and scaling teams as needed. Revenue is generated primarily through commissions charged on freelancer fees and client deposit fees to ensure timely payments.

Toptal has been profitable since its inception and has only raised a single seed round of financing. Its pioneering proprietary platform supports all aspects of its operations. Notably, Toptal expanded its offerings beyond software developers to include designers and other experts, and launched initiatives like scholarships to support female developers.

In recent years, Toptal has advanced its position in the software development industry through strategic acquisitions, such as that of VironIT.com, enhancing its capabilities in custom software solutions, ERP, CRM, e-commerce, AR/VR, and IoT. This aligns with its commitment to providing end-to-end technology solutions and solidifies its reputation as a leader in delivering comprehensive, scalable technology services.

The company’s culture emphasizes attitude over pure skill, valuing diligence, innovation, and strong execution. Toptal aims to be the greatest talent company in the world, fostering a high-performance environment optimized for rapid growth and innovation. Its vision and operational approach distinguish it from typical freelance marketplaces, highlighting quality, cultural fit, and a global, flexible workforce.