Growth Marketing and Business Analyst (Coinbase, Walmart)

● Boosted GMV from key strategic partnership customers by 40% over 3 months via proactive order insights.

● Actively engaged in sprint planning with Analytics and Data Engineering for B2B feature and marketing launches.

● Prepared and delivered SQL-generated reports and post-launch analyses to senior leadership and Product teams.

● Validated and performed quality assurance on complex databases with SQL to test new data instrumentation.

● Fixed marketing attribution errors in the database and presented a data-driven strategy to improve CAC by 42%.

● Modeled predictive attrition rates with Tableau and PowerBI dashboards and delivered next steps to senior HR executives, resulting in programs that improved employee engagement by 15%.

● Maintained and updated Snowflake product and customer databases to streamline data usage by 15%, reducing redundancy and proactively fixing data gaps.

● Led team members and data engineers in streamlining ETL pipeline to data warehouse and data transformation.

● Managed data analysis and data mapping in pivotal customer research objective for finance client, resulting in their B2B SaaS license upsell to a 1.5x larger contract.

● Partnered with a healthcare enterprise client to track and raise CSAT (3.7 to 4.3) and NPS (17% improvement).

● Developed internal senior management-facing Tableau dashboards that streamlined team allocation by 30%.

● Leveraged market research and customer feedback with the design team to improve on UX, surfacing recommendations to increase free trial sign-ups and user activation by 12% and 25% respectively.

● Analyzed financial data in Excel to determine CAC, MRR, churn & LTV and report data-driven GTM strategies.

● Drove $100,000+ in sales by leveraging email marketing/segmentation, Google Analytics insights, and paid ads.