Senior Project Manager

ACCOMPLISHMENTS /
Orchestrated a high-performing 7-member team, providing end-to-end creative direction, execution, and launch for a California-based D2C tech startup, encompassing web design, product merchandising, eComm management, content creation, and comprehensive social media, digital marketing, and promotional campaigns.
Strategically led all facets of social media development and directed a team of 5 to implement content strategy and ad campaign, resulting in full lease-up of all office space within 2 months, driving $92k in MRR for a rapidly growing Miami Coworking Space.
Drove the digital rebrand and product launch for $500M Global Cosmetics Company, including the development of Style Guide and design/production of hundreds of digital campaign and website assets.
Oversaw strategy, creative direction, branding, content creation and 360º campaign for $55M Brooklyn real estate development, resulting in a sellout within 4 months post-launch.
Managed lifecycle of rebranding project for multi-billion dollar real estate investment-developer merger, successfully aligning brand identity with new business objectives.
Spearheaded process improvement and project schedules at an auction house, culminating in a single-day sale of 600+ objects grossing nearly $1M.
Galvanized a cross-functional team to deliver strategy, branding, copywriting, 3D property renderings, and a compelling social media campaign, driving impactful ad content and a successful pre-lease launch for a 300+ unit real estate project in Miami’s Wynwood district.

EXPERIENCE /
Project Management + Leadership
Senior PM overseeing all agency project lifecycles from initiation to launch and close
Led cross-functional teams, managing competing timelines and budgets
Collaborated with stakeholders to create project plans, direct activities, and monitor risks
Translated business requirements into technical web solutions and content development
Identified and resolved bottlenecks, fostering trust through clear communication and consistent tracking
Obtained SOWs, estimates, and pricing during proposal writing process
Managed GTM strategy and 360º campaigns for digital marketing projects including landing pages, B2B lead generation and D2C advertising across media channels
Performed consumer and industry research to maximize impact and reach KPI goals

Creative Direction + Oversight
Art Director contributing to creative direction, storyboarding, and design across all content creation and marketing campaigns including digital ads, B2B email, print collateral, OOH
Distilled substantive project requirements into Creative Briefs to ensure concept alignment
Oversaw and approved assets/website deliverables, ensuring a high-quality, consistent brand experience
Managed digital assets and performed maintenance and updates on client websites
Collaborated with Director of Production to plan and coordinate studio and on-location productions

Client Relationship Management
Led client-facing kickoffs and facilitate internal team meetings
Conducted outreach surveys to identify client needs during project discovery phase
Managed client relationships, coordinate meetings, and prepare concise reports
Delegated tasks and action items to clients and team members

Workflow + Continuous Improvement
Optimized workflows by implementing process improvements, templates, and best practices
Performed project retrospectives to identify areas for continuous improvement
Pursued professional development opportunities, including seeking Project Management Professional (PMP) Certification