UX Strategist, UX Lead and UX Manager

Summary: I worked with global clients (20th Century Fox, London Stock Exchange, QConferences, Fiskars
Group, Chicco) and local clients to improve UX, grow sales, optimize e-commerce conversion rates, and
enhance brand loyalty.
• Leveraging design strategies and digital transformation, I increased sales on
pentruanimale. ro from 1M to 5M EUR.
• Designed a mobile app for Jeep lovers using a fully composable and tokenized design
system.
• Implemented user experience optimization strategies, A/B testing, and analytics to achieve
up to a 5% increase in e-commerce conversion rates.
• Lead Usability Testing and UX Testing, Information Architecture, Lead UX design for
several projects.
• Developed creative strategies leveraging gamification, micro-interactions, and persuasive design
techniques to improve customer satisfaction and retention.
• Cultivated and managed relationships with global clients, enhancing client retention and increasing
Net Promoter Scores (NPS).

Summary: Led a dynamic UX team of six, streamlined processes, and enhanced user satisfaction through
strategic initiatives and effective UX strategies. Conducted UX Strategy mapping, advised on prioritisation
with stakeholders and implemented several A/B tests across brands that led to 50% increase in sales.
• Improved sales by 50% via several A/b tests across multiple brands
• Employed UX Strategy Mapping, reducing project timeline delays by 25% and improving
project success rates by 30%.
• Guided the start of a multi-brand, tokenized Design system.
• Migrated external design activities, reducing task completion time by 50% and increasing
team productivity by 50%.
• Guided transition from supplier-based to in-house UX team, reducing project timeline delays by 25%
Page of
1 3
and enhancing team agility by 30%.
• Implemented UX initiatives, increasing user satisfaction scores by 20% and project alignment with
user needs by 40%.
• Facilitated onboarding, reducing time-to-productivity by 50%.
• Spearheaded design and product strategies, increasing brand consistency by 20% and improving user
engagement metrics by 25%.

Summary: Re-designed several Raiffeisen Bank projects, from Raiffeisen Bank’s Mobile banking app and
Online Banking app, designed 1st 100% Digital New customer onboarding (KYC) in Romania, 1st
100%digital End-to-end lending in Romania, to BackOffice. As a core team member that ran POCs and
MVPs, I advised stakeholders, from managers to C-Level, on projects and strategic initiatives. We’ve been the
1st bank in Romania to sign transactions with FaceID or fingerprint.
• I redesigned Raiffeisen SmartMobile, Raiffeisen Online Banking, Digital Lending, Digital
Onboarding for new clients, and the Back Office. As part of this effort, I also advised on
frameworks and new technologies and worked with cross-functional teams to build
microservices and data aggregation using elastic cloud.
• Led user testing sessions, analyzed feedback, and implemented insights to enhance usability.
I introduced UX Testing and Usability testing in Raiffeisen Bank Romania.
• Conceptualized and implemented new features, driving banking experience improvements.
• Orchestrated user experience assets across projects, aligning with business strategies for
impactful deliverables.
• Translated business goals into user-centric experiences, ensuring alignment with critical success
factors.
• Directed visual asset production for project communication, ensuring brand consistency.
• Initiated UX processes and ideation, fostering innovation through storytelling.
• Strategically planned and executed UX/UI deliverables, evaluating alignment with user needs and
business objectives.

Summary: I led a team to develop and implement UX solutions for airline software, enhancing usability and
engagement. In 6 months, I delivered a working MVP for Weight & Balance with zero code and real data.
• I led a team to deliver a functional Weight and Balance MVP in six months, which resulted in
a 50% increase in key performance indicators (KPIs).
• I redesigned the existing crewing solution, increasing usage by 60%.
• Worked also on other projects like DCS, Customer Booking engine, Agency booking engine.
• Crafted user experiences for airline software solutions, enhancing usability and engagement
with up to 60% of crew members.
• Streamlined product requirements gathering and prioritization processes, resulting in faster
feature implementation.
• Implemented storytelling and gamification techniques to boost user engagement.
• Acting as a bridge between users, stakeholders, and engineers, I ensured that design
solutions aligned with user needs.
• Played a key role in prioritizing features based on user feedback, business goals, and technical
feasibility.