Sr. Growth Marketing Manager

Achieved a 30% increase in company-wide trials through paid marketing, leading to a 400% YoY budget increase, by leveraging platforms like Meta, Google Ads, and TikTok, demonstrating proficiency in multi-channel growth strategies.
Reduced Brazil’s campaign CPA by 46% and increased trials by 84%, showcasing expertise in data-driven marketing strategies and audience segmentation for the US and Brazilian markets.
Led a team in developing a measurement and testing methodology for new advertising channels, resulting in the successful expansion of the marketing mix and enhanced campaign performance monitoring.
Forecasted annual and quarterly marketing budgets, achieving optimal allocation based on seasonality, channel efficiencies, and market insights, directly contributing to a 23% increase in marketing ROI.
Spearheaded the hiring and management of a high-performing external agency, ensuring seamless onboarding and execution of paid strategies that enhanced campaign performances by 48% YoY.

Led a nationwide launch of a Growth Mindset program in schools, managing end-to-end execution.
Conducted weekly status update meetings to align stakeholders, address performance issues, and identify areas for intervention.
Designed and conducted qualitative and quantitative surveys with teachers, providing feedback to the product team.
Measured and tracked the program’s effectiveness and presented the performance analysis during a company-wide meeting.

Increased SEM results by 93% YoY with a 59% lower CPA YoY through conversion rate optimization, account restructure, and strategic budget management. The savings in cost allowed the team to explore new acquisition channels.
Test and launched LinkedIn Ads for a new GTM product called Chegg Careers. We tested this channel due to its relevancy to the product line.
Launched a paid marketing campaign in new markets such as Canada and Australia, which increased user growth by 28% YoY.
Developed and executed a go-to-market full-funnel marketing plan for the new Test Prep product, which grew the user base by 42% through paid marketing channels.
Forecasted quarterly SEM and Paid Social bottom’s up spend and conversions, based on LTV and YoY data, seasonality, and insights.