Copywriter / Creative Concept Developer
- Location
- Switzerland
- Rate, USD
- Not specified
- Work schedule
- Full Time,
- Language skills
- English, French, German, Italian
- Available for Hire
- Yes
About me
I am a creative copywriter based in Zürich with over three years of experience in dynamic advertising agencies and a Bachelor’s degree in Economics. My expertise lies in conceptualizing innovative marketing campaigns and crafting compelling headlines and copy that resonate with diverse audiences. I thrive on transforming ideas into impactful narratives for clients across various sectors, including finance, politics, insurance, and startups. My goal is to inspire and elevate brands through strategic storytelling and creative solutions, leveraging both my passion for writing and my analytical background.
Professional area
Education
- 2017 - 2021 Bachelor of Arts in Economics @ Universität St. Gallen
Economic Analysis and Data Interpretation:
Expertise in analyzing economic trends, interpreting data, and applying quantitative methods to understand market dynamics and inform policy decisions.
Experience
- 07/2022 - Today Copywriter @ brinkertlück Creatives
Creative Concept Development: Crafted compelling and inspiring copy in the form of headlines, online articles, social media posts and advertising texts.
Campaign Conception: Developed advertising campaigns given a marketing strategy for digital, print, and broadcast.
Scriptwriting & Conception Video Content: Wrote impactful scripts for commercials, promotional videos, and online content.
Clients: Zurich Insurance, JobRad, Social Democratic Party of Switzerland, University of St.Gallen, Zürcher Kantonalbank.- 12/2021 - 06/2022 Creative Consultant @ Artsnext GmbH
Creative Concept Development:
Developed innovative ideas and concepts to address client needs and achieve transformation goals.
Strategic Communication Solutions:
Crafted effective communication strategies that align with overall business objectives and drive desired outcomes.- 04/2021 - 10/2021 Trainee "Future Creative Leaders" @ Jung von Matt LIMMAT
Strategic Analysis: Carried out strategic market and target group analyses.
Project Management: Conception and management of smaller projects.
Copywriting: Wrote headlines, online & print ads, videos, and press releases.- 08/2018 - 12/2020 Sales & Marketing Manager @ Skriptekommission
Sales & Marketing Strategy:
Led the development and execution of marketing and sales strategies to enhance the brand presence of a a student-run non-profit organisation.
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