Product Consultant

Led Roku’s technical operations and resolved technical obstacles for digital advertising platforms, achieving a 40% increase in system dependability and a 30% improvement in operational workflow efficiency.
Collaborated with the product team to build and launch a comprehensive suite of enhancements focusing on ad meditation across 4 leading ad networks, ROKU demand side platform, and header bidder technologies.
Partnered with the Engineering team to enhance and support the advertising partner network for better optimization, leading to a 20% revenue increase.
Executed from inception to launch advertising campaigns impacting 10 million users across major networks, increasing user adoption for various industries.
Coached 15-20 operations, product, and salespeople by developing comprehensive guides on programmatic advertising processes and standards.

Led the launch of Flipboard’s advertising marketplace, driving a 30% year-over-year growth, and managed key SSP partnerships, including with Google and Meta.
Developed and executed GTM for Meta, establishing over 50 successful campaigns.
Conducted training sessions to elevate the global sales team’s understanding of programmatic advertising, further enhancing our market approach.
Fostered innovation in ad product offerings through collaborative efforts on new RTB partner integrations and continuous improvements in ad quality.
Launched focused marketing campaigns to boost product awareness within key demographic groups, significantly broadening the exposure and prominence of our advertising products in competitive sectors.

Oversaw MoPub’s RTB integrations, successfully adding over 130 DSPs to the exchange for a more diverse ad inventory.
Managed MoPub’s significant client portfolio, consistently surpassing revenue targets through strategic account management.
Leveraged internal systems for in-depth analysis of bidding performance, formulating strategies that boosted client outcomes and revenue generation.

Managed a portfolio worth $3 million annually, demonstrating significant financial stewardship and business growth acumen.
Directed the scheduling, production, and implementation phases of online advertising campaigns across a broad network of Media Partners, showcasing strategic and operational leadership.
Ensured timely and precise execution of campaign optimization decisions, enhancing campaign performance and efficiency.