Business Analyst

Researching startup metrics, industry data, team, and business model
• Performed thorough sales data analysis, utilizing statistical methods and exploratory data analysis.
• Conducted research on business operations using Power BI tools with the support of advanced analytics.
• Performed statistical analysis on data from a start-up company, resulting in a more accurate prediction of growth trends
and improving investment decision-making by 15%.

Category Strategy and Planning Develop and implement a category strategy aligned with Lenskart goals, analyzing
market trends, competitor actions, and customer behavior to identify growth opportunities.
• Managed communication with Amazon and Titan Tata Group to share business updates and review data.
• Utilized business analytics tools to analyze system performance data, identify process inefficiencies, and provide
actionable insights to enhance operational efficiency.
• Designed and maintained 15 interactive Tableau dashboards to monitor and report on KPIs, improving report generation
efficiency by 27%
• Made data-driven recommendations to enhance the online shopping experience and drive revenue growth
• Created visualization tools that improved data accessibility for non-technical users, increasing user engagement by 25%

Assisted sales teams with follow-up calls.
• Supported product development.
• Negotiated contracts with corporate clients, boosting sales.
• Contract and pricing were negotiated with corporate clients, resulting in an increase of 10% in corporate bookings.
• Achieved a 5% increase in corporate revenue.