Marketing, Demand Generation and Digital professional

Build and lead demand generation activities to meet an aggressive growth plan for a leading hospitality bootstrapped SaaS provider of property management systems, websites, channel management and guest communications solutions. GTM strategy and execution, including expansion to Europe – LATAM.

Collaborate with the product development team to create the product vision, identify common customer pain points, and develop messaging that effectively communicates how GFI’s solutions solve those problems.
• Drive successful product launches by leading cross-functional teams and collaborating with sales, product management, and other stakeholders, while contributing to the development of product roadmap and ensuring that product messaging aligns with business objectives. Successfully launched three new products within six months.
• Develop competitive benchmarks & product explainers, draft press releases, and serve as the media point of contact.

Partner with Sales, Market Intelligence, and the newly formed Demand Generation team to develop and execute the US Energy Division demand generation strategy. Create and implement initiatives across the entire customer journey, from awareness to purchase to advocacy, in collaboration with the 4 divisions of the US Energy organization.
• Develop messaging and campaigns focused on the transition from fossil fuels to energy efficiency and clean energy,with emphasis on Data Centers, HVAC, Refinery, Petrochemical, Renewable Diesel, Hydrogen, and Carbon Capture.

Steering clients to gain value from marcom strategies, intelligence & branding efforts. Focus on supply chain, infrastructure, energy, financial services & media sectors.

Head of Online Channels Sealand
Developed self-service go-to-market strategy and capitalized on platform capabilities, vision, and growth strategy. Reporting to Sealand CCO. P&L responsible, with 7 inside sales executives and Marketing function support.
• Transformed digital marketing from sales-based to self-service solutions, resulting in significant volume growth and $25M in ARR, achieving 54% YoY self-service quote growth in a portfolio of +20,000 Americas SMEs.
• Spearheaded the platform’s digital media strategy, modeling a sales-based to self-service journey, keeping the organization lean while generating 3X web user growth, and knowledge sharing with Asia/Europe partners.
• Achieved 54% YoY self-service quote growth through target audience positioning.

Head of Marketing and Business Development Sealand

Developed the Sealand brand architecture, shaping the executive leadership brand positioning. Marketing strategy, budget & execution. Reporting to Maersk NAM CMO, Sealand CEO-CCO, Leading 5 professionals & vendors
• Designed Sealand’s customer-centric value proposition, generating double-digit share growth in 3.5 years in a competitive environment, delivering 4-6 new services/year with a high-impact, award-winning content marketing program, resulting in significant volume growth.
• Optimized Sealand’s strategic direction, managing a team excelling in branding, content strategy, PR, market research, and advertising.
• Delivered new product initiatives through a high-impact, award-winning content marketing program, highlighting product marketing benefits, and fulfilling product roadmap & lifecycle.
• Partnership lead for Connect Americas, a digital platform by Inter-American Development Bank. Collaborate with Mastercard, Facebook, DHL, and Google as external partners, driven by SME policies, transactional capabilities, digital content creation & entrepreneur enablement for 2 million users in the region.