Proactive, analytical, and strategically minded Senior Product & Experience Designer with 8 years of experience leading end-to-end design for SaaS, B2B and B2C products.
Experienced in partnering with product managers and engineers to craft user-centric and data-informed solutions drive business impact.
Curious and autonomous, I bring a growth-focused mindset, ensuring strategic design decisions lead to meaningful and scalable experiences.
Led UX strategy & redesign for B2C/B2B customer areas, aligning design with business goals and user needs, resulting in a 35% increase of user engagement. Designed a web & mobile digital tool that streamlined workflows and reduced maintenance costs by 25%. Facilitated co-creation workshops with stakeholders to define key features and improve product-market fit. Expanded a cross-product Design System, ensuring consistency, accessibility, and scalability across platforms. Led usability testing & iterative improvements, achieving a 90% usability success rate
Led the full product design process for a new SaaS solution, optimizing field intervention management and enabling real-time client tracking, while enhancing user engagement through intuitive workflows. Crafted high-converting landing pages with A/B testing to support the commercial launch and redesigned a mobile app for smart device management, increasing user engagement by 30%.
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