Dynamic communications strategist with 10+ years’ experience leading cross-regional internal and executive communications across EMEA. Proven track record designing inclusive employee engagement strategies, shaping culture narratives, and delivering high-impact campaigns aligned to business transformation and organisational values. Adept at building trust, enhancing transparency, and driving strategic alignment in matrixed global environments.
Developing and analysing a global internal communications strategy and structure that promotes
engagement and connects on-site and remote workers with the company culture.
Utilising AI and CAT tools to create accessible, localised communications throughout global markets•
Collaborating with teams throughout the organisation, including Culture and Engagement, Training
and Induction, and HR to create and develop employee resources, plan communication strategies
and distribute targeted and easily accessible information to all global teams
Regularly monitoring data analytics and team member feedback for the purpose of improving
internal communications
Working with senior level staff to develop digital and offline corporate communications, maintaining a
consistent tone of voice in all output while ensuring transparency throughout the organisation
Constructing and maintaining the internal communications hub intranet and distributing regular social
updates and achievement recognitions, facilitating inclusion and accessible communication
throughout the organisation
Assisting in hosting town hall webinars and facilitating Q&A sessions between team members and
senior management
Maintaining and updating internal training resources
Working as the sole Communications team member for EMEA agri-food markets, writing, editing and
proofing content and creating messaging that spoke to a wide, global audience.
Creating and distributing global and regional internal communications, such as newsletters and
top-down communications from senior management
Writing targeted ad copy for print and digital, promoting products and services (B2B and B2C)
Working closely with regional teams to develop localised messaging that aligns with the overall
company voice
Developing copy for content marketing materials, including emails, landing pages, social media posts
and SEO blogs in collaboration with digital and UX teams
Implementing keyword research and current digital marketing trends to produce effective online
content
Regularly collaborating with country and regional teams to develop and implement marketing
campaigns focussed on their customers’ needs
Working closely with the regulatory department to ensure content abides by regional guidelines
Updating brand and corporate resources, ensuring that team members have access to the most
recent company messaging
Playing a key role in overhaul of brand image and voice and developing company style guide to
better speak to customers and prospects
Editing video and photos
Delivered strategic content and SEO copywriting services for clients in media, tech, and non-profit sectors
Built branded narratives and web strategies aligned to client vision and audience behaviour
Coordinated and created subscriber retention and renewal email marketing campaigns, successfully
improving retention and renewal rates by 6-7%.
Working with international teams to manage retention and renewal of publication subscribers•
Developing and writing content for long-form copy marketing campaigns, including materials such as
emails and PDF reports
Creating new framework for conducting subscription renewal and retention campaigns
Managing projects to ensure high-quality content delivered on schedule
Liaising with numerous global teams to pool project resources
Creating, editing and managing all digital and SEO-targeted content uploaded to
InternationalLiving.com, successfully driving traffic to the company website.
Creating original content for the website, email newsletters and physical publications
Managing a team of correspondents and editors throughout the world
Developing and conducting training programs teaching contributors how to create video and other
online content
Meeting monthly targets and strict deadlines
Managing and supervising integration of online content from old to new website
Using photo and video editing and HTML and CSS coding to optimize website UX
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