Multidisciplinary creative with deep expertise in short-form video, graphic design, and data-driven social content. Proven success turning insights and trends into high-performing Reels, TikToks, and infographics that drive reach, engagement, and brand visibility. Skilled in translating analytics into visual storytelling and leading content strategies from ideation to execution. Proficient with Adobe Creative Suite, CapCut, Canva, and scheduling tools like Notion and Asana.
β’ Created high-performing short-form content (Reels, TikToks, Shorts) that increased social engagement by 28%.
β’ Translated brand data into compelling visual narratives and infographic-style animations.
β’ Conceptualized trend-based video formats including face-overlay explainers and native platform storytelling.
β’ Conducted A/B testing on hooks, CTAs, and visuals, improving video performance and retention.
β’ Collaborated with content and analytics teams to align storytelling with campaign performance insights.
β’ Led short-form content strategy for eCommerce and SaaS clients, resulting in up to 14% conversion increases.
β’ Designed infographics and simplified visualizations of data for Instagram, LinkedIn, and Facebook campaigns.
β’ Developed social-first video templates, reducing production turnaround time by 40%.
β’ Wrote creative hooks, captions, and motion-enhanced visuals that matched each platformβs tone and audience behavior.
β’ Supported performance tracking and content scheduling in collaboration with marketing teams.
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