DIGITAL SALES SPECIALIST

Location
Italy
Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English, German, Italian
Available for Hire
Yes
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About me

I specialize in delivering data-driven insights and strategic recommendations through a rigorous, analytical approach. My expertise includes in-depth market research, trend analysis, and performance optimization, all designed to support sustainable business growth and informed decision-making. With a strong foundation in data analysis, I leverage advanced tools and methodologies, including Azure Cloud, AWS, WordPress, HubSpot, Google Analytics 4 (GA4), SQL, Screaming Frog, Ahrefs, Databricks, and Tableau to extract actionable insights. This allows me to do statistical analysis, market predictions, and business reporting.




Education

1/09/2024 Bachelor's in Global Law and Legal Studies @ UniversitΓ  degli studi di Torino
10/10/2022 - 20/08/2025 Bachelor of Science in Computer Science @ Riphah International University, Islamabad

Experience

May 2023 – Present Marketing Analyst @ FISSYTECH S.R.L

Planned and executed digital marketing strategies driven by data insights to increase online visibility and engagement. Analyzed campaign data to optimize performance, improve site metrics, and deliver measurable business results. Managed PPC and paid social partnerships, using performance data to guide budget allocation and strategy. Collaborated with content teams to ensure SEO-friendly, data-informed content that supported conversion goals.

Jan 2023 – December 2024 Marketing Analyst @ SECURE PURPLE

Planned and executed digital marketing strategies informed by data analysis to enhance online visibility and user engagement. Leveraged analytics, A/B testing, and performance dashboards to optimize campaigns, improve website metrics, and drive measurable growth. Managed PPC and paid social partnerships, using data models to allocate budgets and maximize ROI. Collaborated with content teams to create SEO-friendly, high-conversion content based on keyword and data insights.

May 2020 – Dec 2022 Marketing Research Analyst @ LION STUDIOS

Oversee a team of 7, develop marketing strategies, set budgets, and conduct regular performance reviews. Conducted website audits, optimized technical aspects, and collaborated with developers. Manage keyword research, competitor analysis, and link building. Created content marketing strategies, managed content creation, and designed website elements using Figma.

Jan 2021 – May 2021 STUDENT INTERN @ GOOGLE DEVELOPERS GROUP

Led SEO and PPC initiatives, combining technical audits, content collaboration, and automation to drive growth. Managed on-page and off-page strategies to align with business goals and user intent. Worked closely with teams to deliver data-driven campaigns that increased sales and conversions.


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