Dynamic Media Strategist

Led multi-channel media planning for campaigns exceeding $3M; collaborated across analytics, creative, and product teams to deliver results-driven strategies. Executed high-impact A/B testing and post-campaign analysis, contributing up to a 274% improvement in cost-efficiency KPIs and a 334% boost in digital engagement. Translated business needs into data-driven insights using syndicated research, internal analytics, and stakeholder interviews to influence 2025 product direction; presented findings and new strategy to 300+ media team and Las Vegas marketing board. Produced recurring performance reports and dashboards to optimize campaigns in real time and inform C-suite decision-making.

Developed internal systems to support 20+ creatives, reducing workflow inefficiencies and improving campaign execution timelines. Created data-driven pitch decks using benchmarking, analytics, and audience insights to win new media partnerships. Acted as key liaison between production teams and clients, ensuring brand-aligned, data-informed marketing delivery.

Developed cross-platform analytics reports measuring digital campaign performance, budget utilization, and sales trends, and presented insights to senior leadership. Tracked KPIs and social sentiment across Instagram, Facebook, CRM, and web analytics platforms to inform content strategy and crisis response. Managed a 23-person street team and over 20 partner relationships, using metrics to evaluate activation ROI and brand engagement. Executed targeted email campaigns to 20K+ subscribers and optimized CRM flows based on open/click-through rate data.

Redefined brand strategy through in-depth digital audits and scalable content systems, increasing social engagement by 13%. Developed and published 30+ SEO-optimized blog posts, improving organic visibility and driving targeted traffic. Led co-branded content initiatives and optimized launch strategies across a platform with 400K+ followers, enhancing reach and brand consistency.