Strategy and Business Development Professional
- Location
- United States
- Rate, USD
- Not specified
- Work schedule
- Full Time,
- Links
- —
- Language skills
- Spanish
- Available for Hire
- Yes
About me
I am a dedicated and results-driven professional with a strong background in business management and marketing. I have successfully acquired and led a commercial moving and freight transport company, significantly increasing sales in my first year. My experience spans various roles in marketing and brand management, where I have demonstrated my ability to drive growth and improve brand positioning. I hold an MBA from Cornell University and a Bachelor’s degree in Economics from the University of Pennsylvania. My leadership roles in university clubs have honed my skills in team management and strategic planning. I am passionate about leveraging data and insights to inform business decisions and enhance customer experiences.
Professional area
Education
- Graduated May 2020 Master of Business Administration @ Cornell University, SC Johnson College of Business
- Graduated May 2011 Bachelor of Science in Economics @ University of Pennsylvania, Wharton School of Business
Experience
- 2021-2024 Owner and President @ Custom Movers/Custom Freight
Acquired a 21 year old commercial, residential moving and freight transport company, increasing trailing 12 month sales by +30% in year 1. Custom Movers works with a range of customers from interior designers to medical equipment manufacturers, we offer storage, local and long-distance moving delivery services. We specialize in the delivery and installation of high-value assets and equipment.
- Summer ‘19 Brand Management Intern, Irish Spring @ Colgate-Palmolive Company
Worked cross-functionally to lead the re-design and repositioning effort of a multi-million dollar bar soap bundle in the Costco environment. Used Nielsen to report on KPIs included in Quarterly CEO updates to external stakeholders. Pitched opportunities to launch new on-trend products and expand the brand portfolio.
- 2017-2018 National Marketing Manager @ Phillips Van Heusen Corporation, Tommy Hilfiger
Led a quarterly planning process using insights from industry and owned data leading to marketing sales up 11% vs. the previous year in the US (+17% in Canada). Relaunched a loyalty program in the Full Price channel which included training associates, helping lead to a sales increase of 97% during the first quarter. Managed the launch of customer facing initiatives including the VIP, loyalty, mobile wallet and SMS programs.
- 2015-2017 Manager of CRM and Analytics @ Phillips Van Heusen Corporation, Tommy Hilfiger
Developed and managed segmentation and testing strategies for Tommy Hilfiger Company Store direct to consumer marketing programs. Developed a data capture manual to empower Store managers to help train associates on capturing accurate data to help drive traffic.
- 2013-2015 Analyst, Consumer Insights and Experience Management @ Polo Ralph Lauren Corporation
Created, implemented, analyzed and distributed results of Direct Mail and Email segmentation campaigns that drove a 25% increase in direct mail net sales vs. LY. Partnered cross-functionally to develop iterative offer testing structures creating optimized customer contact strategies.
- 2012-2013 Retail Sales Manager, Famous Footwear @ Caleres Inc. (Formerly known as Brown Shoe Company)
Led a team to generate a 9% sales increase over forecast in the first month with monthly sales of $65K supported by the creation of cross-promo marketing with strategic partners.
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