I am a recent graduate combining a filmmaking background with sharp digital strategy. At Twist Digital, I created high-performing Facebook, TikTok, and X ad creatives blending compelling copy, strong visual direction, and performance-driven insights. I designed and tested Facebook, TikTok and X ad creatives for high-volume content arbitrage funnels. I wrote copy and headlines tailored to platform compliance and user engagement. Collaborating with creative strategists, I planned offer angles and ad structures while analyzing performance data and iterating creatives based on CTR/RPC outcomes. I built and maintained asset systems for multiple ad accounts, ensuring efficiency and effectiveness in our campaigns.
Dean’s Honorary List
Created high-performing Facebook, TikTok, and X ad creatives.
Designed visual sets for a film exploring domestic labor and healthcare access in South Africa.
Judged international student short films and screenplays.
Created a short film on South Africaβs adoption system; screened at the Garden Route Film Festival.
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