I am a senior SaaS B2B commercial and GTM operator with more than 10 years of experience building, scaling, and optimizing revenue activities across France, EMEA, and international markets.
I have managed a portfolio of around 500 customers and up to EUR 1.8M in ARR in France and francophone markets, with a strong focus on revenue performance, forecasting discipline, and customer retention.
I bring a combination of analytical problem-solving, senior stakeholder management, and cross-functional execution. I am comfortable working across sales, product, marketing, support, and technical teams to identify revenue drivers, customer needs, and market opportunities.
I have led commercial development, market launches, and account growth initiatives in SaaS, travel, aviation, transportation software, and e-commerce environments. My background includes building local GTM approaches, improving CRM hygiene, and strengthening operating discipline after acquisition.
I also work as a founder and senior consultant, advising small businesses and B2B clients on positioning, prospecting workflows, digital presence, CRM structure, and practical automation.
I use tools such as Salesforce, Clari, Salesloft, Zapier, n8n, and AI platforms to improve prospecting, reporting, workflow automation, and sales productivity. I am especially interested in remote, async, and global SaaS environments where ownership and pragmatic execution matter.
Owned commercial development for France and francophone markets, covering new business, account growth, retention, forecasting, and revenue protection. Managed a portfolio of around 500 customers and up to EUR 1.8M ARR at peak. Partnered with sales leadership, product, marketing, support, and technical teams to analyze revenue drivers, customer needs, product gaps, and market opportunities. Used Salesforce, Clari, Salesloft, and AI/automation tools to improve prospecting, reporting, workflows, and sales productivity.
Advises small businesses and B2B clients on positioning, prospecting workflows, digital presence, CRM structure, and practical automation. Builds AI/n8n workflows for lead generation, CRM enrichment, email sequences, and reporting.
Launched the French market for a fast-growing digital travel company. Defined the local GTM approach, partnerships, and revenue model. Built and coordinated a 10-person local team across commercial, marketing, and content.
Managed distributor relationships across 45 countries and developed enterprise accounts through complex B2B buying processes.
Developed B2B partnerships and digital campaigns while coordinating with cross-border teams to localize offers and improve performance.
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