RetailTech - Pricing & Supply Chain with Data & AI - Head of Marketing & Business Development
- Location
- France
- Rate, USD
- $35 / hour
- Work schedule
- Full Time,
- Language skills
- English, French, Spanish
- Available for Hire
- Yes
About me
I have solid experience in business development and marketing, with expertise in B2B. I remain curious and enthusiastic about bringing my skills to an innovative and ambitious structure. With 20 years of experience in responsible positions within Marketing and Commerce, I have strong expertise in marketing acquisition levers (SEO, SEA, Social, PRM/CRM, etc.). My approach is ROI-focused. I am proficient in English and have a professional level of communication.
My skills encompass various domains including Marketing, where I create marketing and communication plans, implement operational actions to generate business, and develop budgets while tracking marketing KPIs. In the commercial sector, I focus on prospecting and hunting for SMEs and large accounts, managing sourcing, negotiations, closing, and customer loyalty. I also develop account plans and client strategies, along with budget creation and commercial KPI tracking.
In the digital realm, I create digital acquisition plans and brand strategies, improving online visibility through SEO, SEA, and social media. I manage branding and optimize storytelling on social networks, establishing KPIs and digital reporting. My management experience includes recruitment, training, and coaching.
Currently, I am the Head of Marketing and Lead Generation at Optimix Solutions, where I lead a team and oversee digital marketing initiatives. I am responsible for improving digital visibility, implementing a CRM, and creating content for blogs and white papers. I also manage event communications and marketing offers.
Previously, I held various roles including Client Director at Publicis Media, where I constructed CRM strategies and managed client relationships. My experience also includes roles in sales and marketing management across different companies, focusing on growth marketing and omnichannel acquisition strategies.
Professional area
Skills
Business DevelopmentBusiness StrategyCommunication skillsContent CreationCRMData AnalysisDigital MarketingEvent ManagementLead GenerationMarketing StrategyNegotiatingNetworkingPublic RelationsReportingSEO - Search Engine OptimizationSocial Media MarketingStakeholder ManagementStrategic PlanningTeam Management
Education
- September 2004 - July 2005 Master's degree in Marketing de la Data et Commerce Electronique @ SKEMA Business School
- 2018 - 2019 Master of Business Administration - MBA in Commerce @ VISIPLUS academy
- September 1999 - September 2003 Bachelor's degree in Marketing et Data @ NEOMA Business School
Experience
- February 2023 - Present Head of Marketing and Lead Generation - EMEA @ OPTIMIX SOLUTIONS
Leading a team of 5, responsible for digital marketing, CRM implementation, and content creation.
- February 2022 - February 2023 Directeur de clientèle @ Publicis Media
Managed client accounts and developed CRM strategies.
- September 2019 - February 2022 Responsable commercial et marketing @ WIMERSION
Oversaw sales development and managed marketing campaigns.
- July 2015 - September 2019 Directeur Marketing et Communication @ VEKIA
Created marketing plans and managed a team of 10.
- May 2012 - June 2015 Directeur marketing et communication @ NRC
Developed omnichannel acquisition strategies and managed a team.
- March 2009 - May 2012 Head of Marketing and Communications - EMEA @ Comarch
Led marketing strategies and managed a team of 12.
- April 2008 - March 2009 Responsable marketing Evenementiel @ PwC
Organized B2B events and managed logistics.
- March 2006 - March 2008 Chargé de marketing digital @ Crédit Agricole Luxembourg Private Banking
Responsible for digital sales development and editorial management.
- September 2004 - September 2005 Assistant responsable marketing @ Microsoft
Created marketing campaigns to drive business.
- September 2001 - September 2002 Assistant webmarketing @ Rci banque
Updated intranet sites and improved user experience.
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