Marketing Manager

I am an expert in driving local market growth with a deep understanding of content preferences, creator ecosystems, and platform rules across major social media platforms. My skills in user insight, brand positioning, and full-funnel execution allow me to deliver innovative cross-border solutions in FMCG, boosting conversion and integrating brand impact with performance to strengthen growth. With over 10 years of cross-border market experience across North America, China, and Africa, I translate market insights into strategies that drive merchant and brand growth. I have successfully led market breakthroughs and scale-ups for high-growth brands, combining brand and creative content marketing to acquire and retain customers.

Throughout my career, I have achieved significant milestones, such as building and scaling a localized product portfolio for Dokoo, which resulted in an 85% multi-channel sales growth within six months. I have led multi-market campaign execution and creative resourcing, aligning emerging KOLs and content creators with localized narratives. My work with TRANSSION has driven a 35% engagement growth in a USD 13B market, where I engaged youth demographics through culturally rooted casting and modern art direction, collaborating with global icons to enhance brand authority.

In my current role as General Manager at Impulsion Pop Marketing Ltée, I develop integrated creative briefs and localized content strategies for FMCG clients. I identify and source local and international creators to execute visual storytelling across various platforms. My responsibilities also include partnering with global brand, R&D, and regulatory teams to translate product vision into storytelling elements that resonate with consumers.

I have a strong background in creative production management and market enablement, leading creative teams to deliver campaigns across digital, POS, and social channels. I have developed campaign toolkits and content playbooks to ensure consistent activation of creative across regions. My experience as a marketing director at Dokoo involved leading end-to-end brand development, conducting market research, and directing visual storytelling across multiple platforms.

I hold diplomas in Graphic Design and Business Administration, and I am currently pursuing a degree in Marketing at Santa Monica College. My diverse skill set includes campaign strategy, creative production management, data analysis, and digital advertising, which I leverage to drive brand growth and engagement.