CFO

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
Available for Hire
Yes
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About me

I am a highly accomplished and commercially astute CFO (ACMA) with extensive experience in strategic financial leadership. I founded and scaled a B2B SaaS platform based on AI, Blockchain, and APIs, aligning company operations with a clear growth strategy. I have successfully built the company’s financial framework and implemented core systems for efficient scaling. My experience includes raising Β£3.2 million in capital, securing financial stability, and enabling rapid growth. I have landed key projects with global clients and led contract and pricing negotiations to successful conclusions.

I have a strong background in financial strategy and growth, driving company growth to projected Annual Recurring Revenues (ARRs) of Β£10 million. I have defined and tracked key performance indicators (KPIs) and objectives and key results (OKRs). My hands-on execution style has allowed me to manage company finances through significant challenges, ensuring business continuity and safeguarding cash flow. I have orchestrated collaboration across all departments to ensure smooth and quick execution of projects.

I have worked in private equity and venture capital-backed businesses, focusing on capital raising and management, M&A origination and integration, and company turnarounds. I have built high-performing finance teams and managed multi-site structures in SaaS, financial services, and insurance businesses. My cultural experience spans across the globe, including Japan, China, India, the USA, and Europe.

In my previous roles, I have established and led EMEA M&A operations for a major private equity group, managed finance functions for multiple business units, and successfully turned around loss-making businesses. I have a proven track record of increasing profitability, reducing costs, and implementing new systems and procedures to drive efficiency.

I hold an MBA from Warwick Business School and have completed an Executive Education Program at Harvard. My personal interests include exploring emerging technologies, competitive football, golf, reading, and gardening.




Education

1998/2002 MBA @ Warwick Business School
2004/2006 Executive Education Program @ Harvard
1990/1993 BA (Hons.) Business Studies @ CIMA

Experience

July 2017 – July 2025 Founder @ SureAPX

Founded and scaled a B2B SaaS platform based on AI, Blockchain and APIs, aligning company operations with a clear growth strategy.

Feb 2015 – Jun 2017 Finance and Investment Director (Europe) @ Fosun

Established and led EMEA M&A operations for a major private equity group.

Mar 2014 – Jan 2015 Finance Director (Interim) @ Towergate Group

Interim FD role managing 14 business units with revenues approaching Β£400m.

Nov 2011 – Jan 2014 Group CFO and IT Director @ Garwyn Group Ltd

Turnaround and exit for a private equity-backed claims management business.

June 2009 – October 2011 Interim Executive @ Rivnar Associates Ltd

Delivered strategic projects including the setup of the RBS Insurance Separation Programme.

Aug 2006 – May 2009 Group CFO @ UK General Insurance

Recruited to assist the CEO in the successful turnaround and transformation of an insurance Group.

Jan 2002 – Jul 2006 Various Finance Roles @ Direct Line Group

Managed key strategic initiatives including leading the Β£1.1 billion acquisition of Churchill Insurance.


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