Digital Campaign Manager
- Location
- United States
- Rate, USD
- Not specified
- Work schedule
- Full Time,
- Language skills
- English
- Available for Hire
- Yes
About me
I am a driven and creative marketing professional with a strong background in digital campaigns, client engagement, and brand strategy. I have extensive experience using data-driven insights to improve performance and develop marketing solutions that build awareness and drive results. I am a proactive learner with a passion for exploring new tools, technologies, and creative approaches to achieve business growth and strengthen client relationships.
Throughout my career, I have developed and executed customer campaign strategies that increased repeat client engagement and loyalty. I am skilled in using platforms like Salesforce to streamline project tracking, enhance communication, and boost workflow efficiency. I collaborate effectively with teams to design creative service approaches, promotional offers, and client engagement initiatives.
I analyze customer feedback and market trends to recommend innovative improvements to service delivery and retention programs. Managing multi-channel digital campaigns using tools such as Google Ad Manager and Simpli.Fi has allowed me to optimize ad placements and improve ROI for my clients.
Previously, I worked as a Customer Service Retention & Creative Consultant where I improved customer retention and subscription longevity by implementing personalized engagement strategies and resolving issues efficiently. I partnered with creative and cross-functional teams to design engaging content and service improvements, boosting customer satisfaction and loyalty.
I have a Bachelor of Digital Arts from Fayetteville State University and have consistently enhanced campaign conversion rates and client satisfaction through high-quality, impactful designs and strategic branding initiatives. I am committed to continuous improvement and delivering measurable results in all my marketing efforts.
Professional area
Skills
Education
- 05/2013 Bachelor of Digital Arts @ Fayetteville State University
Experience
- 02/2024 to 06/2024 Digital Campaign Manager @ Gannett
Developed and executed customer campaign strategies, increasing repeat client engagement and loyalty. Used Salesforce to streamline project tracking, enhance communication, and boost overall workflow efficiency by 30%. Collaborated with teams to design creative service approaches, promotional offers, and client engagement initiatives. Analyzed customer feedback and market trends to recommend innovative improvements to service delivery and retention programs. Managed multi-channel digital campaigns using Google Ad Manager and Simpli.Fi to optimize ad placements and improve ROI.
- 03/2014 to 12/2022 Customer Service Retention & Creative Consultant @ Fayetteville Observer Newspaper/ Gannett
Improved customer retention and subscription longevity by implementing personalized engagement strategies, resolving issues efficiently, and fostering strong client relationships. Developed and executed retention strategies that strengthened long-term client relationships and improved satisfaction scores. Partnered with creative and cross-functional teams to design engaging content and service improvements, boosting customer satisfaction and loyalty. Designed and managed digital advertising campaigns for Fortune 500 clients, optimizing lead generation, brand visibility, and revenue growth. Monitored campaign performance, ensured ad accuracy, and provided clients with actionable insights and updates to maximize results.
Recommend this talent
Related resumes
-
Business Operations & Administrative Guru
I am a proven business operations leader with over 18 years of progressive experience driving workflow optimization, automation, and cross-functional leadership that delivers measurable results. Throughout my career, I have honed my skills in optimizing workflows, leading cross-functional teams, collaborating across departments, and automating processes to reduce costs and enhance efficiency. I am passionate about…
-
Creative Director / Brand Architect / Marketing Expert
I am a Creative & Marketing Leader with over 15 years of experience working across global agencies such as FP7/CAI – McCann Worldgroup and Weber Shandwick, as well as entrepreneurial ventures. I co-founded MAYDAY Roadside Assistance, Egypt’s pioneering app-based roadside service, which has been recognized internationally for its disruptive impact. Throughout my career, I have…
-
Owner - Online Clothing Brand
As a driven entrepreneur, I am always looking for new challenges and opportunities to grow. I combine perseverance with creativity and a time-efficient approach. With an open mindset and a passion for development, I can identify opportunities and turn them into concrete results. My broad work and study orientation makes me eager to explore new…
-
Marketing and Business Professional
I am a results-driven marketing and business professional with a strong foundation in product analysis, market research, and cross-functional collaboration. I have experience interpreting customer data and sales trends to inform product development, life-cycle planning, and promotional strategies. I am proficient in demand forecasting, data analysis, and process optimization through tools such as SQL, MySQL,…
-
QA Automation Tester
I am a QA Automation Tester with a strong academic and professional background in software quality assurance, automation, data analytics, and machine learning. Over the past 8 years, I have gained diverse experience spanning QA, front-end development, project management, sales, and research. I am skilled in both manual and automated testing of web and mobile…