PPC Specialist

I am an experienced PPC Specialist with a strong focus on the iGaming industry. Over the years, I have developed a proven track record in optimizing paid advertising campaigns to drive user acquisition and conversions. My expertise lies in leveraging various PPC platforms and strategies to maximize campaign performance.

I possess strong analytical skills that enable me to conduct thorough keyword research and competitor analysis, ensuring that campaigns are well-targeted and effective. I am proficient in managing PPC campaigns across platforms such as Google Ads and Bing Ads, carefully monitoring budgets, bid strategies, and performance metrics to achieve optimal results.

My approach includes optimizing ad copy, landing pages, and targeting parameters to enhance campaign effectiveness. I am experienced in performing A/B testing and data analysis to continuously improve campaign outcomes. Collaboration is key in my work, and I regularly work with cross-functional teams to align PPC efforts with broader business objectives.

Currently, I am working at Reflex Digital Solutions where I continue to develop and implement PPC strategies specifically tailored for the iGaming sector. Previously, I worked at Ante Technologies from 2021 to 2024, where I honed my skills in PPC management and digital marketing.

I hold a Bachelor of Business Administration from ADA University and have completed an online course in Business Statistics from Harvard Business School. My technical skills include proficiency in Bing Ads, Google Ads, Microsoft Office, Tableau, Google Analytics, and Java. I am fluent in English, Azerbaijani, and Turkish, which helps me communicate effectively in diverse environments.