Sociologist | Digital Marketing | Customer Experience

I am a marketing specialist with experience in Customer Experience, content marketing, and growth operations. I combine metrics analysis, audience management, and digital content production to optimize strategies, improve customer experience, and position brands effectively in digital environments. My background spans the private sector, institutional projects, and academic outreach, where I have applied both quantitative and qualitative approaches.

I am analytical, organized, and results-oriented, with a strong focus on performance optimization. I have developed skills in turning data into actionable insights and collaborating with creative, technical, and commercial teams to achieve business goals. My work involves managing digital communication, content planning, and public campaign promotion across various platforms.

In my current role as a CX & Growth Operations Analyst, I support e-commerce operations by managing product catalogs, SEO-oriented descriptions, and post-sales metrics to inform inventory decisions. I handle multi-channel post-sales management and coordinate with logistics teams to resolve incidents, while also contributing to social media content planning and campaign concepts.

I also coordinate audio content production for an academic podcast, managing voice talent, production teams, and digital content calendars to ensure timely publishing and project growth. Previously, I have worked as a Social Media & Digital Marketing Specialist for a municipal government, developing social media strategies and monitoring community engagement.

My education includes a Bachelor’s Degree in Sociology, a Digital Marketing Specialization, and a Diploma in Marketing & Strategic Planning. I am fluent in Spanish and have advanced proficiency in English. I am proactive, adaptable, and committed to continuous learning in fast-changing digital environments.