Sales & Marketing Director

I am a detail-oriented and adaptable professional with over 15 years of diverse experience in administration, hospitality management, and content coordination. Throughout my career, I have developed a proven track record in streamlining business operations, managing schedules and communications, and supporting teams to run efficiently. I am skilled in Microsoft Office, digital systems, customer service, and financial reporting. I am adept at handling multiple administrative tasks, including data entry, inventory tracking, and event coordination. I bring strong communication skills, organisational finesse, and a calm, proactive approach to every work environment.

I have gained hands-on management experience as the owner of a Spaza/Tuck Shop, where I managed daily operations, inventory, and customer service. I have also held leadership roles in hospitality at City Lodge and Road Lodge, involving front desk administration, staff scheduling, guest liaison, and process optimisation. My experience extends to content production and coordination at Gay SA Radio, where I was responsible for scheduling, financial reporting, and logistics coordination.

Currently, I am the Founder and Sales & Marketing Director at Pelati Holistic Academy and Coaching, where I design and implement digital marketing campaigns that have increased customer engagement by 30%. I develop compelling content for social media and promotional materials, manage business operations, finances, and client relations to drive consistent revenue growth, and oversee website design and SEO maintenance.

Previously, as Sales & Marketing Director at Let’s Go Big Tunes Events, I successfully increased brand presence and customer engagement through strategic digital marketing and content development. I have a strong foundation in business administration, accounting, stock control, and financial oversight, complemented by skills in digital and social media marketing and event coordination.

I am bilingual in English and Afrikaans and hold a valid Code EB driver’s license. I am committed to continuous professional development, having completed certifications in Rooms Division Management, Hospitality Operations, and Digital Marketing. I am passionate about leveraging my skills to contribute to business growth and operational excellence.