Marketing Manager | Brand Strategist | Digital Marketing Expert

Developed and optimized SEO strategy for CR Home Buyers’ on page SEO, increasing organic traffic by 60% in 3 months through targeted landing pages and keyword research.
Structured Google Ads and PMax campaign development, resulting in a 45% increase in qualified real estate leads and a 22% reduction in CPA by aligning ad copy with high-intent keywords and performance analysis.
Created high-converting email funnels, increasing lead-to-call conversions by 34% through targeted, personalized campaigns that nourished prospects with relevant content.

Directed the planning of brand strategy, social media strategy, and content strategies for multiple clients, identifying tailored approaches to enhance conversions and ROAS after analyzing client needs and market opportunities.
Optimized email marketing strategy, leading to a 20% increase in open rates and 10% higher click-through rates.
Analyzed and reported on key performance metrics using Hootsuite and Google Analytics, Google Tag Manager; identified actionable insights that enhanced campaign ROI by 35% over three months through targeted customer engagement strategies. Established collaborative relationships with five industry-leading influencers, driving a remarkable 25% surge in brand loyalty.

Guided B2B and B2C brands on holistic brand and digital strategies, emphasizing market trends, data analytics, and consumer insights to enhance brand positioning, brand development and digital footprint.
Designed and executed a comprehensive digital marketing strategy for a SaaS company, integrating social media, SEO/SEM, and content marketing efforts; increasing engagement levels by 40% alongside significant lead generation growth. Expanded a restaurant client’s online orders by 35% through strategic branding, positioning, and full funnel campaign strategies and campaign management.

Conceived multi-year strategic marketing strategy for automotive battery product, contributing to 80% of the company’s revenue.
Drove a 20% incremental YOY growth in sales through brand P&L management including sales forecasting, profitability, and ROI and continuous improvement. Supervised the development of features and content for the E-commerce Website and Mobile App, enhancing UI/UX and increasing engagement.
Crafted omnichannel strategic marketing plans, coordinating email, SEM, social media, website, OOH, activations, print, and TVCs, to amplify customer reach.
Orchestrated successful brand activation and free battery checkup activities across multiple high-traffic exhibitions, increasing brand visibility and engagement with target audiences.
Executed comprehensive market research for new battery types, including new product development, sales forecasting, pricing strategies, and GTM strategy, contributing to a 15% sales increase.
Championed and rolled the rebranding strategy and advertising campaigns for a new product, including brand positioning, voice, and value proposition, resulting in a 25% surge in store traffic.
Provided leadership, training, and mentorship to a team of 10 marketing professionals, defining KPIs.
Coordinated cross-functional brand partnerships to integrate product offerings on online marketplaces, growing orders by 60%.
Planned marketing budget, resulting in a 15% cost saving through budget management while improving campaign effectiveness.

Overhauled the brand through the successful launch of two flagship products, each capturing 20% of the market share within the first quarter ensuring compliance with business objectives.
Steered brand activations and in-store demos at LMT/IMTs and exhibitions, resulting in a 7% sales growth in the home appliances segment.
Supervised the production and execution of TVC and digital content for Kenwood Air conditioners and Homage Batteries, receiving Effie award and driving brand awareness. Implemented integrated marketing campaigns across email, SEM, social media, print and OOH, resulting in a 15% increase in sales and contributing to overall brand growth. Initiated collaborative efforts with leading Facebook communities and groups, resulting in a 25% increase in organic social media engagement.

Formulated and executed three annual brand strategies, leading to an innovative increase in YoY growth from 10% to 29%, upon the introduction of new product launch. Launched a luxury Italian kitchen line, employing strategic planning and event marketing, which directly contributed to significant market penetration and sales performance.
Authored and refined content creation, contributing to a 15% increase in sales through innovative digital marketing campaigns and created content for newsletters, blog articles, emails, catalogues, website and social media.
Facilitated B2B and B2C convergence through trade exhibitions, mall activations and instore activations & merchandising for enriching partnership and widening distribution channels.
Transformed lead generation and customer conversion analysis systems, optimizing the sales funnel and increasing customer conversion rates by 8%.