Product Manager
- Location
- Switzerland
- Rate, USD
- Not specified
- Work schedule
- Full Time,
- Language skills
- English, German
- Available for Hire
- Yes
About me
I am Rebekah Bruhwiller, a seasoned professional with over a decade of experience leading global FMCG and Travel Retail initiatives. Throughout my career, I have held pivotal roles at renowned companies such as Woolworths, British American Tobacco, Symphony Retail AI, and NielsenIQ. My expertise spans global PMO management, product management, trade marketing, and category management, where I have successfully driven strategy and execution across diverse markets.
I have a strong background in working with syndicated and travel retail-specific data sources including IRI, Nielsen, Panel Insights, GenR Pi insights, Forwardkeys, and M1nd-set, which has enabled me to develop commercially successful, insight-driven brand strategies. I am passionate about building premium brands that resonate globally while delivering measurable growth.
As a business owner and product manager, I have developed and launched products, managed P&Ls, and led digital marketing initiatives. My experience includes international business setup and development, trade and category management, space planning, and IT strategy development and implementation. I am adept at business process mapping, brand re-engineering, and performance management development and reporting.
I have held senior roles such as Senior Solutions Consultant at Symphony AI, where I led pre-sales activities, presented AI retail solutions, and managed project implementation. Currently, I am contracted as a Product Manager for the Pho3nix Club, overseeing rebranding, business systems management, and event planning.
My entrepreneurial spirit is demonstrated through founding SWOZZI GmbH, an online active swimwear business, where I manage product development, digital marketing, sponsorships, production, and distribution. I have also co-owned and consulted for a cocktail business, contributing to product development and market launch.
Throughout my career, I have demonstrated strong project and program management skills, including PRINCE2 and SCRUM accreditation, managing global projects for British American Tobacco, and facilitating training workshops. I am experienced in stakeholder management, supplier evaluation, and delivering business improvement projects aligned with strategic objectives.
I am committed to continuous learning and development, holding a Bachelor of Commerce with triple majors, a Certificate in Market Research, and a Masters in Human Nutrition. I am fluent in English and German and hold Swiss and Australian citizenships.
Professional area
Skills
Adobe Creative CloudAdobe IllustratorAdobe PhotoshopAI - Artificial intelligenceAppointment SchedulingBrand StrategyBudget ManagementBusiness DevelopmentChange ManagementCustomer and Client SupportCustomer ServiceData AnalysisDigital MarketingEvent PlanningGraphic DesignMarket ResearchPerformance ManagementProject ManagementRelationship ManagementScrumSEO - Search Engine OptimizationSocial Media MarketingStakeholder ManagementTrade Marketing
Education
- 1991/2000 Bachelor of Commerce with triple major in Marketing, Human Resource Management, Retail Management @ Griffith University of Queensland
- 1999/2000 Certificate in Market Research @ Australian Market Research Association
- 2002/2006 Masters in Human Nutrition @ Deakin University
Experience
- 2022 - 2023 Senior Solutions Consultant @ Symphony AI
Pre-sales role for Symphony AI Retail portfolio; leadership during sales cycle; presented customer-centric retail sales cycle solutions; conducted SWOT analysis; facilitated discovery meetings; involved in retail sales cycles; defined scope and deliverables; post-sales implementation; project management for a customer in Latvia.
- 2023 - 2025 Product Manager, Pho3nix Club @ MANA Global Pte Ltd
Contracted 50%; rebranding of international sports team; management of business systems; developed and managed team apparel; managed budgets for IT platform, apparel, events, and training camps; planned and created training camps and VIP events; created fundraising platform.
- 2016 - Present Owner, Shareholder, CEO @ SWOZZI GmbH
Developed and launched start-up business; product management including market definition, product vision, design prioritization, data analysis, and roadmap planning; financial modelling; digital marketing including SEO, social media marketing, video creation, website creation; sponsorship management; production coordination; distribution management.
- 2016 - 2018 Co-Owner, Business Consultant @ Cocktail House
Business consultancy and support; product development project; launch of FMCG cocktail mix in Switzerland; industry and business analysis; supplier payments and accounting; repackaging; sales and marketing.
- 2008 - 2016 Project/Programme Management Office Manager (PMO) @ British American Tobacco
Managed planning, building, and implementation of financial, marketing, and sales force software applications; managed portfolio of projects across Global Travel Retail; implemented IT projects across Americas, Europe, and Asia; created project management platforms, guidelines, templates; liaised with stakeholders; prepared documents including briefings, risk analysis, reports; developed strategic initiatives; facilitated PRINCE2 training and workshops.
- 2006 - 2008 IT Business Systems Manager (Sales & Marketing Departments) @ British American Tobacco
Analyzed business processes and systems; proposed developments and implementations; ensured projects followed best practices; conducted post-implementation reviews; provided system training; managed communication with stakeholders; managed suppliers and evaluated performance.
- 2004 - 2006 Marketing IT Analyst @ British American Tobacco
Identified, developed, and implemented business improvement projects; managed implementation of Central Data Library and Outlet Management System; maintained systems product and outlet master data.
- 2001 - 2004 Category Management Development Executive @ British American Tobacco
Managed and supported development and implementation of category management approach; initiated new business concepts; built first Category Management Platform; ensured execution of category management technology capabilities; developed processes and tools for assortment planning.
- 1999 - 2001 Marketing Analyst & Product Support (Apollo Space Planning Tool) @ IHA GfM – Consumer Marketing Department
Supported front-end tools for clients; ad-hoc planogram creation; product management for Apollo software; customer software training; evaluated and introduced new software tools; quantitative data analysis; client presentations; European data requests; contact person for information resource services in Switzerland.
- 1997 - 1998 Sales & Consulting Director @ ACNielsen – Decision Support Systems
Help desk support for marketing software; sold new software solutions; quantitative data analysis; consulting; coordinated ISDN data delivery solutions.
- 1994 - 1996 Trade Merchandising Manager @ Franklins Pty Ltd (Dairy Farm)
Managed electronic fixture management; quantitative and qualitative analysis; product ranging analysis; head of electronic space planning for Queensland.
- 1993 - 1994 Assistant Buyer (Confectionary & Drinks) @ Woolworth’s Pty Ltd.
Renegotiated trading agreements; sourced stock; communicated with trading business managers; data analysis; electronic merchandising.
- 1991 - 1993 Desk Top Graphic Artist (Advertising Department) @ Woolworth’s Pty Ltd.
Created brochures, store signs, internal and external forms; store ticketing creation; created ad-hoc promotional information.