Senior Product Designer
- Location
- Brazil
- Rate, USD
- Not specified
- Work schedule
- Full Time,
- Language skills
- English, Portuguese
- Available for Hire
- Yes
About me
I’m a Product Designer with 15 years of experience who leads the entire design process, from discovery to delivery, conducting UX research, applying design thinking, data analysis and usability testing to turn insights into scalable, user-centered solutions. I’m proficient in Figma, creating wireframes and high-fidelity prototypes while evolving the Design System. I’m a data-driven designer who enjoys creating data reports with insights to continuously improve business outcomes.
Professional area
Education
- 2007 / 2014 Bachelor's Degree in Industrial Design – Visual Programming @ UNESA
- 2020 / 2023 Postgraduate Degree - Project Management @ PUC Minas
Experience
- nov-2018 / nov-2025 Senior Product Designer @ Fundação Getulio Vargas (FGV)
– Led UX & UI design for 80+ websites, from discovery to delivery, improving user engagement and site performance.
– Conducted UX research and data analysis using Google Analytics, Hotjar, SEMrush, and Search Console to inform design decisions.
– Improved accessibility and increased conversion rates through data-driven design iterations.
– Collaborated with cross-functional teams to align UX strategy with business goals.
– Delivered actionable design recommendations that led to measurable improvements in usability and performance.
– Direct collaboration with Customer Service, CX, Design and IT teams.- fev-2013 / nov-2018 Art director @ Ciclo Estúdio
Responsible for the creative process, production, and final artwork for websites, branding, and graphic design projects.
- feb-2016 / aug-2017 Graphic Designer @ LeYa Publisher
Creation of editorial graphic projects, websites, and institutional materials.
- jul-2014 / fev-2016 Web designer @ JBFM Station
Creation of websites and social media images.
- mar-2011 / jan-2013 Junior Web Designer @ VX Comunicação
Layout design for websites, apps, Facebook pages, and email marketing, as well as HTML/CSS implementation for various clients.
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