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Brand Designer for Purpose-Driven Businesses

Location
Belgium
Rate, USD
Not specified
Work schedule
Full Time, Contract, Part Time,
Language skills
Dutch, English, Italian, Portuguese
Available for Hire
Yes
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About me

Let’s Design a Better World.

I create brand identities for purpose-driven businesses — companies that exist to make a positive impact, not just a profit.

If you’re building something that matters — whether in sustainability, social good, circular economy, or climate action — but your visual identity doesn’t yet reflect the quality of your mission, that’s where I come in.

With 19 years in design and over 100 brands created, I’ve learned this: a great brand isn’t about looking good. It’s about truth. The identity that works is the one that shows who you really are and speaks directly to the people you need to reach.

I work mostly with founders and small teams (2–50 people) at the stage where they’ve proven their concept and are ready to professionalise. Maybe you just closed a funding round. Maybe you’re preparing to scale. Maybe you’ve simply outgrown the logo your co-founder made in Canva. Either way, you know your brand is holding you back.

My process starts with a Discovery Journey — before I design anything, we dig into your values, your audience, and your goals. What comes out isn’t just a logo. It’s a complete visual identity system: a brand you’ll be proud to use for years, and one that grows with you.

I don’t work with everyone. I choose clients whose mission genuinely matters to me. Design for a greater good isn’t a marketing line for me — it’s how I’ve built my practice. When we work together, you’re not just hiring a designer. You’re gaining a partner who’s as invested in your success as you are.

Based in Brussels. Working across Europe in English.
100% satisfaction guaranteed — always.

Ready to talk? www.corebranding.be


Professional area



Education

2008 to 2012 Bachelor of Design (not concluded) @ Faculdade de Arquitetura e Urbanismo da Universidade De São Paulo (FAU-USP)
2001 to 2004 Bachelor of Advertising and Propaganda @ Escola de Comunicações e Artes da Universidade de São Paulo (ECA-USP)

Experience

October 2018 - Present Freelancer @ Core Branding & Video Studio

Specializing in brand identity and visual identity design for purpose-driven businesses. Primary sectors: circular economy, clean energy, climate tech, sustainable food, social enterprises, and ESG consulting.

Services include:
• Brand strategy and positioning
• Logo design and visual identity systems
• Brand repositioning and rebranding
• Sustainable design and ethical branding
• Pitch deck design and investor presentation materials

Clients include startups, social enterprises, NGOs, and impact-driven businesses across Belgium and Europe. Projects range from complete brand creation for launches to repositioning for scale-ups preparing for funding or market expansion.

Deliverables: Logo systems, brand guidelines, visual identity, pitch deck design, marketing collateral, packaging design, digital assets.

March 2024 - May 2025 Front-End design @ AxonJay

Developing their website, print media, digital presentations, a book and various other solutions.

November 2014 - October 2018 Senior Art Director @ Uni Comunicação

Developing visual communications, brochures and other print media for companies.

October 2010 - October 2014 Senior Art Direction @ Concêntrica - Comunicação e Conteúdo

Creation of campaigns containing: ads, brochures, point of sale displays, banners and mostly print materials.

March 2010 - September 2010 Designer @ Boa Design Digital

Creation of digital presentations for companies of all sizes, including multinationals.

March 2005 - January 2010 Junior Art Direction @ Agência Escala

Creation of advertising, brochures, point of sales materials, banners, e-mail marketing and other print media for various brands.


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