Senior Global Brand & Marketing Manager

I am a Senior Global Brand & Marketing Manager trained at SDA Bocconi with over 10 years of international experience building and scaling marketing functions across EMEA, APAC, and the Americas. I have a consistent track record of delivering double-digit revenue growth through go-to-market strategy, omnichannel execution, and cross-functional leadership. I have managed budgets of approximately €800K, overseen more than 60 distributor and partner relationships, and maintained strong brand consistency across 2,000+ account networks.

Currently, I lead global brand strategy and marketing operations at Moscot in Lugano, Switzerland, driving growth across multiple regions. I have successfully executed major brand initiatives such as the 110th Brand Anniversary event and the Assouline x MOSCOT collaboration, while also pioneering sustainability and innovation projects including smart eyewear development.

My expertise includes designing and evolving global marketing operating models, implementing workflows, automation, and governance frameworks to support new markets and growth stages. I am skilled in digital performance strategy, running A/B testing, creative experimentation, audience segmentation, and geo-targeting to optimize underperforming territories.

Previously, I built APAC marketing operations from the ground up, introduced distributor governance frameworks, and transitioned PR functions in-house securing coverage in top-tier publications. I have also led data-driven digital optimization efforts and established cross-functional collaboration frameworks to protect brand consistency.

Throughout my career, I have built marketing functions from scratch, designed retail marketing frameworks and KPIs, and managed brand events and market activations aligned with commercial objectives. My earlier roles include media analysis, digital project management, brand consulting, and retail management, providing me with a comprehensive understanding of brand and marketing dynamics across industries and regions.

I am passionate about leveraging data-informed decision making, sustainability, and innovation to drive brand growth and market expansion. I am fluent in multiple languages and thrive in global, cross-cultural environments, consistently delivering impactful marketing strategies and operational excellence.