Product Owner

Leading UX research and benchmarking to identify opportunities for improving user experience and engagement. Defining product roadmap and translating insights into user stories and functional specifications for implementation. Driving the redesign and optimization of the foundation’s landing page, focusing on storytelling, usability, and conversion. Analyzing user behavior and product metrics to inform data-driven decisions. Improving SEO and website performance to increase web traffic and visibility. Implementing strategies to enhance user engagement and drive donation conversion rates.

Owned and prioritized the backlog for financial reporting and payroll modules in a global SaaS platform, ensuring continuous delivery of high-value features. Translated complex operational needs from B2B users into clear user stories and functional requirements for engineering teams. Led product discovery and validation of reporting dashboards, improving financial transparency for platform users. Delivered a coach payroll system that automated compensation tracking and improved revenue visibility for customers.

Defined and executed product roadmaps for 6 concurrent digital initiatives aligned with business goals. Established OKRs to guide product decisions, improving delivery focus and team alignment. Prioritized features using structured frameworks (MoSCoW & RICE Scoring), ensuring focus on high-impact outcomes. Optimized backlog refinement and sprint planning processes to increase delivery efficiency. Aligned business needs with precise user experience requirements, optimizing user flows to increase adoption rate, task completion and overall engagement through intuitive interface simplification and streamlined navigation. Managed products in microservices environments, translating business needs into precise technical requirements for real-time data interactions, REST API performance, and distributed service reliability utilizing Twilio, Stripe and OpenAI. Managed API-first conversational products, overseeing OpenAI integrations and high-scale AI model training to align complex business logic with automated user interactions.

Led product ownership and UX strategy for an AI-powered sponsorship platform from concept to delivery. Conducted user research and rapid prototyping to validate features and reduce development rework. Aligned business needs with precise user experience requirements, optimizing user flows to increase adoption rate, task completion and overall engagement through intuitive interface simplification and streamlined navigation. Redesigned onboarding experience, increasing user retention. Directed the delivery of API-first middleware for real-time e-commerce synchronization, orchestrating Twilio and Google Cloud integrations to automate high-scale backend logic.

Managed end-to-end product lifecycle for 9 digital initiatives in Agile environments. Aligned business needs with precise user experience requirements, optimizing user flows to increase adoption rate, task completion and overall engagement through intuitive interface simplification and streamlined navigation. Managed products in microservices environments, translating business needs into precise technical requirements for real-time data interactions, REST API performance, and distributed service reliability utilizing Twilio, Stripe, Google Maps, Tsevo, and Amazon SNS. Prioritized product improvements based on user feedback and business goals, increasing CSAT and NPS. Integrated Scrum and XP practices to improve team collaboration and code quality. Accelerated time-to-market through improved coordination between design, development, and QA.

Co-founded and led product design for an EdTech platform, defining user experience, learning flows, and core product features. Conducted user research and iterative prototyping to validate product ideas and improve usability. Translated user needs into product requirements, supporting early-stage product discovery and feature prioritization. Designed end-to-end user journeys, increasing engagement and platform usability.