Latam Sales & Commercial Growth Leader

Lead business development, partnerships, and operations of an audiovisual content company. Drive commercial strategy, budgeting, and full P&L management. Generated US$1M revenue in 2025 through growth and monetization initiatives.

Led commercial launch and acceleration strategy for wearables and consumer tech in Colombia. Designed and executed multi-channel expansion strategy across retail, distributors, and telecom operators. Managed end-to-end commercial operations including sales, marketing, logistics, and business development. Generated US$2M revenue, exceeding growth targets and accelerating commercial expansion.

Directed commercial strategy for a high-scale consumer electronics portfolio in Colombia. Managed sales performance, channel optimization, marketing execution, and demand planning across key categories. Delivered US$10M revenue, increasing market share across key categories (Smartphones +3%, Wearables +38%, Audio +6%). Improved retail productivity, channel efficiency, and operational performance through execution excellence and cost optimization.

Built U.S. business infrastructure from zero, including legal, financial, and operational setup. Defined and executed go-to-market strategy for alcoholic beverage commercialization. Led Sales, Finance, Logistics, and Business Development functions. Generated initial revenue and market penetration, launching operations and commercial footprint in the U.S.

Led regional commercial operations across three LATAM markets. Delivered US$2M revenue growth through channel expansion and operational optimization. Implemented cost efficiency and continuous improvement initiatives.

US$250M+ business unit managed, achieving 35% market share. Led regional commercial strategy and expansion of enterprise channels. Implemented CPFR model, improving forecast accuracy, inventory management, and sales conversion.

Led commercial and operational execution across multiple LATAM markets, delivering US$5M+ revenue impact. Positioned brand in premium segment through consultative, high-value sales strategy. Built and scaled high-performance multicultural teams across the region.

Managed US$180M business unit, ensuring consistent revenue and profitability. Increased market share from 6% to 9%, achieving Top 3 positioning in Colombia. Led commercial transformation toward multi-channel sales model. Implemented CPFR system, improving demand forecasting and inventory efficiency.

Managed retail operations in Colombia.

Managed operations across LATAM (Colombia, Venezuela, Ecuador, Peru).

Managed sales across LATAM (Colombia, Guatemala, El Salvador).

Managed operations in USA.

Managed operations in USA.