I am an industrial engineer specialized in digital product management with experience leading the full lifecycle of technological solutions. I am passionate about transforming business needs into scalable products by aligning multidisciplinary teams under agile methodologies. My academic background includes a Master’s degree in Information Technologies and Analytical Intelligence from Universidad Anáhuac, Campus Norte, and a Bachelor’s degree in Industrial Engineering from IPN UPIICSA. I have developed competencies in project management tools such as Monday, Jira, Notion, and Gitlab, as well as methodologies including Waterfall, Agile, and Scrum. I also have basic programming skills in Python and R.
Throughout my career, I have held various roles including Operations Manager, Product Owner, Business Analyst, Program Manager, and Digital Project Manager, where I have led projects involving CRM integration, e-commerce development, and process digitalization. I have experience coordinating cross-functional teams, managing backlogs and sprints, and delivering measurable progress through KPIs. Additionally, I have teaching experience in mathematics and digital culture at the high school and university levels, fostering logical reasoning and digital literacy among students.
I am proficient in English at a C1 level and continuously seek to enhance my skills through certifications such as Functional Architect in Commercetools and training in SaaS CRM, e-commerce platforms, CMS, analytics tools, and project management software. My approach combines technical expertise with strategic vision to optimize operations, improve processes, and drive innovation in digital products and services.
I am currently working as Operations Manager at Energy Zone, where I plan, optimize, and manage operational processes across marketing, purchasing, and electrical installations, ensuring compliance and quality in electromobility and energy projects. Previously, I have contributed to BBP Global Services and Thinkcare Technologies in various capacities, leading digital transformation initiatives and e-commerce projects.
My goal is to continue leveraging my skills in digital product management and operations to create impactful solutions that meet business objectives and enhance user experiences. I am committed to fostering collaboration, adopting agile practices, and applying data-driven decision-making to achieve excellence in all projects I undertake.
Plan, optimize, and manage operational processes across marketing, purchasing, and electrical installations. Ensure compliance and quality in electromobility and energy projects by coordinating teams and guaranteeing efficiency, quality, and safety.
Led internal digitalization products for credit capture integrating CRM, apps, and websites with Efysis Core Banking for SOFIPO and SOFOM. Diagrammed integral processes involving multiple departments. Created functional and non-functional requirement documents and data models. Coordinated backlog and sprints delivering measurable progress via KPIs.
Led creation, design, and development of enterprise platform for discounts and payment promotions for Grupo Herdez, achieving over $30M annual savings. Created data models using OAGIS and ION methodologies. Documented business rules, functionalities, user stories, and manuals. Diagrammed AS IS & TO BE processes to optimize development cycles. Maintained clear communication with stakeholders and internal teams managing project progress, risks, and deliverables.
Influenced senior management through data insights. Managed human resources to meet management objectives. Identified and proactively led process improvement initiatives. Implemented new controls and process solutions collaborating with multifunctional teams and tools to improve efficiency.
Directed creation, design, and development of e-Commerce platforms with Commercetools and Magento to increase sales, customer loyalty, and acquisition. Guided product design, development, testing, and release. Implemented omnichannel B2C & B2B strategies, inventory control, and loyalty plans. Identified business opportunities and resolved them through technical and functional expertise. Created use cases, user stories, and epics.
Fostered logical reasoning and use of digital tools in learning. Developed innovative pedagogical strategies to improve understanding of mathematical concepts and their real-life application. Integrated digital technologies in the classroom to strengthen computational thinking and digital literacy.
Promoted logical reasoning teaching Algebra, Trigonometry, Analytic Geometry, Differential Calculus, Probability, and Statistics. Encouraged learning of digital tools such as Office, Google Cloud, Python, and Canva to create websites and proper use of Excel, PowerPoint, and Word. Integrated effective learning methodologies like STEAM.
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