Account Director / Project Manager / Marketing Specialist

Developed regional marketing strategies that positioned Spotify as top-of-mind in digital audio among Gen Z and Millennials. Designed and executed 20+ integrated 360° marketing campaigns across LATAM, ensuring market-specific adaptation. Managed budgets exceeding $300K USD, increasing project profitability by up to 20%. Led creative, media, and production squads ensuring brand coherence and improving delivery timelines by 50% per project.

Managed end-to-end multiregional campaigns across LATAM focused on performance, brand equity, and visibility in key events such as Qatar 2022 and the Argentine Professional Football League. Designed and activated BTL experiences for Under Armour, boosting brand affinity and generating over 75% engagement across media and social platforms. Led cross-functional coordination (creative, media, production, client) using agile methodologies, improving delivery speed by 30%. Oversaw budgets exceeding $500K USD, ensuring financial efficiency without compromising execution quality.

Directed strategic and tactical digital campaigns and BTL actions, enhancing brand identity and cultural positioning among younger audiences by 60%. Implemented reporting and performance analytics processes to measure awareness, engagement, and ROI. Supervised suppliers, partner agencies, and internal teams, with focus on operational excellence, innovation, and budget performance (15% improvement). Provided active mentorship to a Junior PM, strengthening soft skills and accountability; result: promotion in 6 months.

Led full-scope branding processes: strategy, architecture, visual/verbal identity, and storytelling for both emerging and established brands in LATAM. Planned and executed omnichannel digital campaigns focused on brand positioning, conversion, and community-building, using tools like SEO, SEM, email marketing, and social media. Organized brand launches, on-site activations, and events with strong media and press coverage. Developed performance dashboards and data-driven reports for strategic decision-making and continuous campaign optimization.