Senior Marketing Manager

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Mar 2020 - Present Sr. Growth Marketing Manager @ 1Password

Drove a high-volume growth initiative, optimizing budget allocation to scale acquisition efforts across 40+ countries and 7 languages, resulting in 20% revenue growth within one year. Developed a comprehensive growth operating model for new channels, achieving 63% YoY growth in self-serve trials and 37% YoY growth in MQLs within 12 months through structured experimentation. Leveraged server-side tracking to drive a 30% increase in user monetization by refining the activation funnel through data-driven insights within 9 months. Executed a native advertising campaign that enhanced market awareness and positioned the brand as a leader in the SaaS space, contributing to a 25% increase in qualified leads over 12 months. Implemented a data-driven marketing program that optimized campaign execution, boosting program performance and driving pipeline growth within one year.

Mar 2018 - Mar 2020 Digital Marketing Lead @ Le Creuset

Directed $1M+ monthly performance marketing strategy, delivering 460% ROAS through a scientific advertising approach to audience segmentation and marginal ROI analysis. Doubled eCommerce conversion rate (0.62% to 1.25%) by leading a relentless CRO program, executing 50+ A/B tests across ad creative, landing pages, and personalized user journeys.

Jun 2017 - Mar 2018 Digital Marketing Manager @ Clinia

Owned growth strategy and execution for a self-serve healthcare platform, optimizing capital allocation across PPC, SEO, and Social to increase conversions 16% within 9 months. Implemented a data-driven media strategy across key ad platforms, enhancing campaign performance metrics and driving a 20% increase in conversion rates within 6 months.

Jul 2015 - Jun 2017 SEO Manager @ TEC

Developed a scalable content engine using AI/NLP tools, producing 500K+ assets annually, enhancing SEO performance and user engagement across multiple platforms within one year. Managed on-page, off-page, and technical SEO for 4 enterprise sites (2M+ pages), including schema markup, log file analysis, site speed optimization, and CDN configuration.

Aug 2012 - Jul 2015 Digital Marketing Specialist @ Illico Hodes

Managed high-budget PPC campaigns, reducing CPA 15% and increasing CTR 20%+ through relentless creative testing and bid optimization across Google and Bing. Planned and executed 6-month international recruitment campaign, filling 80+ IT roles across six countries using paid social advertising on LinkedIn and Meta.