Marketing Operations, Lifecycle & Growth Leader

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2021 - 2026 Director, Shopper Marketing (Lifecycle & Marketing Operations) @ Sunbit

Led lifecycle marketing and associate engagement initiatives supporting onboarding, adoption, and ongoing engagement across a rapidly scaling associate network supporting 200K+ users. Built and optimized scalable lifecycle programs in Iterable, including onboarding, behavioral segmentation, certification, engagement, rewards, and retention initiatives designed to improve adoption, engagement, and long-term value. Partnered across marketing, operations, and strategy teams to align lifecycle initiatives with business goals, helping improve associate enablement, engagement, and program adoption. Helped drive adoption and engagement of associate rewards and enablement programs through lifecycle marketing, onboarding experiences, incentives, communications, and performance-focused campaigns. Developed scalable marketing systems, operational workflows, and repeatable campaign frameworks, partnering cross-functionally with creative, legal, merchant marketing, lifecycle, and strategy teams to improve execution, efficiency, and organizational alignment. Built and managed associate and merchant-facing marketing programs across multiple verticals including onboarding communications, enablement campaigns, landing pages, email journeys, POS programs, newsletters, and engagement initiatives. Created scalable project management processes, prioritization frameworks, and intake systems supporting cross-functional execution across multiple stakeholders and competing business priorities. Helped scale lifecycle marketing systems and associate engagement programs during a period of rapid company growth and organizational expansion.

2011 - 2021 Marketing Director (DTC & Growth Marketing) @ Bioworld Merchandising

Led integrated B2B and DTC marketing initiatives for a major licensed consumer products company, supporting relationships with global licensors and national retail partners including Disney, Warner Bros., Marvel, and major retail accounts. Directed cross-functional marketing efforts spanning creative, email, video, photography, digital marketing, trade shows, content production, and brand storytelling, leading internal teams and external execution. Led and supported the launch and growth of direct-to-consumer eCommerce brands, driving customer acquisition, audience growth, and brand expansion initiatives. Contributed to the launch of One61, an IoT/smart device brand, supporting go-to-market planning, product launches, creative development, and marketing execution. Led marketing support for major industry events including MAGIC, Agenda, and Pool, developing presentations, campaigns, product positioning, and partner-facing materials. Supported marketing and creative execution for a major licensed consumer products business spanning global brands, national retailers, and extensive product catalogs. Led internal creative, content, and production resources supporting marketing initiatives across digital, retail, licensing, and trade channels.

2008 - 2011 Marketing & Product Creative Specialist @ Imageware / Skullcandy EU

Supported global marketing and licensed product initiatives for major consumer brands and entertainment properties including Disney, FIFA, Nokia, Motorola, and AT&T. Developed creative, product, and marketing assets spanning consumer electronics, apparel, accessories, and branded experiences. Contributed to product storytelling and brand development through graphic design, photography, visual content, and product-focused creative execution. Collaborated cross-functionally with marketing, product, and licensing teams to support product launches and brand initiatives in fast-paced consumer environments.

2000 - 2008 Marketing Director / Product Development / Manufacturing Operations @ American Ironhorse Motorcycles

Progressed through multiple leadership and technical roles spanning manufacturing, CNC machining, product design, photography, marketing, and brand development. Helped design motorcycles, aftermarket parts, brochures, calendars, branded materials, and product experiences, blending technical expertise with creative and marketing execution. Developed scalable production workflows supporting paint masking systems, CAD/CNC processes, product design, and manufacturing operations. Led photography, creative production, and marketing content supporting product launches and brand storytelling initiatives. Worked cross-functionally across engineering, manufacturing, creative, and marketing teams to bring products from concept through production and market launch.