Digital Marketing Strategist

I am a Digital Marketing Strategist with over 10 years of experience driving measurable growth through performance-based social media, paid advertising, and content strategy. Throughout my career, I have managed multi-platform ad campaigns across Google Ads, Meta, LinkedIn, and X, building engaged communities from the ground up and translating data into actionable optimizations. I have deep expertise in full-funnel campaign execution, events marketing, and brand storytelling, and I am equally comfortable working in agency and in-house environments.

Currently, I serve as the Digital Marketing & Events Manager at Bilbao Trading Partnership SL, where I manage social media strategies for the Spanish and Italian markets of a prestigious Japanese piano brand. I handle everything from content strategy and community engagement to event production and audiovisual documentation, ensuring a premium brand experience.

Previously, I worked as a Digital Marketing Strategist at Bicimanía SL, where I grew a YouTube channel from zero to over 10,000 engaged subscribers in just eight months and secured collaborations with professional cyclists and industry brands. I designed and executed social media strategies across Instagram, YouTube, and Facebook, monitored campaign performance, and coordinated with cross-functional teams to align marketing efforts with commercial goals.

Before that, I contributed to Share with Jer digital marketing agency by planning and managing paid advertising campaigns, developing content strategies, and leading collaboration between creative and data teams to optimize campaign delivery. I also have experience as a Social Media Manager at Peripheria, managing social media for multiple clients and implementing metric-tracking frameworks.

My earlier roles include Community Manager at KÖM Agency, where I created content strategies and activated paid social campaigns across various platforms. I am proficient in analytics tools such as Google Analytics 4 and Google Tag Manager, and I leverage AI and automation tools like ChatGPT, Midjourney, and Zapier to enhance marketing efficiency.

I hold a Master’s Degree in Social Media Management from Universidad Central de Venezuela and a Bachelor’s Degree in Social Communication from Universidad Santa María. I am certified in Social Media Marketing by HubSpot, Advanced Google Analytics, and Google Tag Manager Fundamentals. I am fluent in Spanish (native) and English (C1 level), and I am based in Madrid, Spain.