Project Manager

I am an experienced project manager l with a strong background in brand building, strategic planning, and team management. Over the years, I have developed excellent communication and networking skills, which have enabled me to lead projects and manage teams effectively using lean and coaching principles. I am a fast learner and a strategic thinker, always eager to apply innovative approaches to marketing challenges.

I co-founded Xanhsam Organics & Natural, a grocery store brand that I built from scratch in 2019. This brand became a leading influence in the organic stores in Hanoi, reflecting my mindset of identifying and building pioneering, value-driven businesses that create meaningful and sustainable impact. This experience has strengthened my skills in brand philosophy, identity creation, and market positioning.

My professional journey includes roles such as Marketing Manager at Havina Education Group and various positions at VNDIRECT Securities Corporation, including Assistant of Director, Mass Segment Development Project Lead, Internal Communication Specialist, and Business Analyst for online trading tools. I also worked as a Customer & Market Insights Executive at Unilever Vietnam, where I honed my analytical and market research skills.

In recent years, I transitioned into education, serving as a Teaching Assistant and later as Library & Training Manager at Maya School. I established and operated a school library from inception, showcasing my adaptability in mastering new domains and my capabilities in project management, people management, and designing effective operational processes.
I also took ownership of the Training function, restructuring processes, standardizing documentation systems, coordinating training programs, and contributing to the development of the school’s training pathway.
I am committed to continuous learning and growth, as evidenced by my recent courses in coaching and leadership.

Overall, I bring a diverse skill set combining brand building expertise, educational experience, and entrepreneurial spirit. I am passionate about creating value through strategic planning, team development, and innovative solutions that meet market needs and foster sustainable growth.