I am a Strategic Business Development and Demand Generation professional with extensive experience in B2B technology sales, outbound prospecting, market expansion, and relationship-driven commercial development. Throughout my career, I have demonstrated a proven ability to generate qualified pipelines through multi-channel outreach, discovery meetings, consultative selling, and account-based prospecting across various industries including technology, ERP, BI, AI, automation, telecommunications, financial services, retail, logistics, and industrial sectors.
I excel at engaging C-level decision-makers by identifying business challenges, building trust, and collaborating closely with technical and pre-sales teams to accelerate commercial growth. I am a fast learner with strong adaptability to dynamic, technology-driven environments and have a passion for connecting business needs with innovative solutions.
In my current role at Relevant Holding S.A., I lead outbound demand generation for technology, business intelligence, AI, software development, and digital transformation solutions. I design and execute multi-channel prospecting campaigns using tools such as HubSpot, Apollo.io, LinkedIn Sales Navigator, Lusha, and AI research platforms to generate and manage enterprise pipelines across multiple sectors.
Previously, I have developed B2B opportunities for ERP and enterprise technology solutions at Century Systems S.A., managed telecommunications sales at Personal Núcleo S.A., and handled financial services commercial portfolios at Itaú Unibanco S.A. My experience spans full sales cycles including prospecting, discovery, presentations, negotiation, and follow-up.
I am proficient in using CRM and sales tools like HubSpot CRM, Apollo.io, LinkedIn Sales Navigator, and various AI-assisted productivity tools to optimize sales research, content drafting, meeting transcription, and messaging. I am fluent in Spanish (native), Guaraní (advanced), Portuguese (advanced), and have professional working proficiency in English.
I hold a Bachelor’s Degree in Tourism & Hospitality from Universidad Columbia del Paraguay, Marketing Studies from Universidad Autónoma de Asunción, and a Technical High School Diploma in Business from Escuela Nacional de Comercio Nro. 2. I am based in Asunción, Paraguay, and am eager to continue driving commercial impact through strategic business development and demand generation initiatives.
Lead outbound demand generation for technology, BI, AI, automation, software development, and digital transformation solutions. Design and execute multi-channel prospecting campaigns using HubSpot, Apollo.io, LinkedIn Sales Navigator, Lusha, and AI research tools. Generate and manage enterprise pipeline across financial, retail, logistics, insurance, fuel, industrial, and agribusiness sectors. Coordinate discovery meetings and qualification processes with executives, managers, and decision-makers. Collaborate with commercial leadership, pre-sales, data consultants, and technical specialists to accelerate opportunity development and account-based prospecting. Drive market expansion and prepare commercial briefs, HubSpot notes, follow-up messages, and account insights. Support commercial teams by creating prospecting frameworks, qualification methodologies, account intelligence, executive briefs, and business development strategies. Contribute to demand generation initiatives by aligning business challenges with technology solutions across multiple industries.
Developed B2B opportunities for ERP and enterprise technology solutions across diverse industries. Managed full sales cycle: prospecting, discovery, presentations, negotiation, and follow-up. Executed outbound outreach through calls, LinkedIn, email, and relationship-driven sales. Partnered with consulting and technical teams to align software solutions with client business needs. Managed CRM pipeline, sales opportunities, and commercial follow-ups using HubSpot.
Sold telecommunications services (fiber internet, telephony, TV); led prospecting, relationship management, commercial advisory, post-sales support, and customer retention.
Managed customer relationships and financial portfolios; achieved commercial goals through consultative sales, advisory, cross-selling, financial assessments, and acquisition of new clients across diverse segments.
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